Placeholder image

584

BVLGARI ROMA The 2018 Serpenti Collection



THE GENESIS OF SERPENTI

The muse of the luxe Italian jeweler Bvlgaru has been Italian femininity:sophisticated and refined, bold and colorful, voluptuous and seductive. By exalting those qualities, the Maison established a new, Italian standard of jewelry design and developed a level of unparalleled artistry. Colorful stones and cabochoncuts culminated in unprecedented pieces unlike those traditional jewelers. But perhaps it's no surprise that it took a Maison established in the land of La Dolce Vita to birth decadentdesigns, like its famous necklace of emerald, turquoise, amethyst, diamond, and yellow gold.

With the same daring attitude to reach for the fprbidden, the Maison gravitated towards the dangerous serpent. In the mid-twentieth century, it launched its snake-inspired Serpenti line, iconic creations that are coveted by jewelry aficinados worldwide. An animal that is powerfu,, mysterious, and unexpected, the sneak naturally become the spirit animal for Bvlgari and for the seductive woman who wears Bvlgari.


Placeholder image

THE SERPENTI SPOKES MODEL LILY ALDRIDGE

Today, Serpenti is for a woman who rules with her alluring charm-after all, one of the most famous females rulers and seductresses, Cleopatra, adpted the serpent as her emblem. In Bvlgari's 2018 Serpenti campaign, this glamorous power is represented by superodel Lily Aldridge, a Bvlgari muse since 2016. An elegant, stunning free spirit, Lily effortlessly captures the exuberance ofThe Eternal City, and the jet-setter has naturally triumphed both in high fashion and as a celebrity in her own right with more than 5 million Instagarm followers. Shot by visionary photographer Sølve Sundsbø, Lily displays the hypnotic, unwavering confidence of the sophisticated women who wear Serpenti. Whether they enthrall with showstopping statement pieces, like Lily in the campaign, or enchant with subtle jewelry, Serpenti women always know they rule by keeping their eye on the prize.



THE SERPENTI COLLECTION

In the 1960s, Serpenti established itself as a jewelry icon with colorful, enameled snake-inspired necklaces and watches, ensnaring the hearts of collectors and luxury lovers. Like a snake molts, Serpenti has since shed its enamel scales to reveal the current Serpenti:a treasure showcasing the ultimate opulence, a luxurious skin of pavé diamonds and white gold. Now in 2018, the new version, seen on supermodel Lily Aldrige in Bvlgari's 2018 campaign, boasts piercing emerald eyes, a nod to the collection's colorful roots. Like the previous iterations, the emerald-accented Serpenti is the culmination of Bvlgari's singular and celebrated artistry:the snake's scales, neatly nestled into one another, are not joined by soldering but instead are carefully hinged together. The method, known as Tubolare, gives each piece the life-like pliabilty of a snake, so it can wrap itself sinously around you as the animal itself would. The spellbinding, green eyes-whether in the new Tubolare necklace, bracelet, ring, pendant, or earrings-make the jeweled creature all the more captivating and intensify the allure of its wearer.

For a women who wields her power more quietly and strikes selectively, last year Bvlgari launched the sSerpenti Viper ring. The namesake ring quickly won over a new legion on Bvlgari fans, and it's easy to see why:Viper's circle of trapezoids mimics the scales od a snake so artfully, it's tempting to reach out and stroke them. its geometric design is nevertheless beautifully fluid and contemporary, making it ideal for everyday wear. Now Viper has spawned bracelets and pendant necklaces bearing the same chic,perfectly-symmetrical pattern.

The bracelets, like the rings, are designed to be layered. With eight different designs, the range gives you endless options to customize your stacj. Layered, the bangles sheath your arm in a captivating, snake-like skin but subtly so: just as the viper camouflages itself and lays in wait, the jewelry's snakeskin motif is soft and understated Admirers, drawn in by the tinkling of the bangles, may be tempted to run their fingers along the bracelets, but only you'll know that you're tapping into the seductive allure of the snake. The Serpenti collection, as multi-faceted as its legion of female fans, is also introducing ethereal and breathtaking rose-gold and pavé snake faces, bold emerald- and sapphire-studded pieces, and earrings designated to abstractly capture snakeskin in colorful splash of amethyst, citrine and peridot. You can't help but be bewitched by these beguiling creations, the exquisite Bvlgari craftmenship they display, or the equally extraordinary women who wear them.

www.bvlgari.com

Accessories

Placeholder image

BVLGARI BASELWORLD

CELEBRATING ONE CENTURY OF FEMININE JEWELLERY WATCHMAKING WITH DIVA FINISSIMA AND PERPETUATION OF THE TUBOGAS SAGA WITH LVCEA BVLGARI CLAIMS AN ELEGANT NEW WORLD RECORD WITH OCTO FINISSIMO TOURBILLON AUTOMATIC, ...

Placeholder image

VIKTOR&ROLF LAUNCH THEIR HAUTE JOAILLERIE COLLECTION

Viktor&Rolf’s first collection of Haute Joaillerie is an intimate ode to spiritual glamour. Custom-made bracelets and rings each endowed with their own life-force. The power of transformation: the jewellery designs are based on the ...

Placeholder image

Salon International de la Haute Horlogerie 2018

For the SIHH 2018, the Maison is turning its gaze toward the sky to unveil a version of the Midnight Planétarium™ watch specially designed for women. Expressing the Poetry of Time® by Van Cleef & Arpels,

Placeholder image

Ferragamo Timepieces

Ferragamo 1898 กลับมาอีกครั้งในรูปแบบของนาฬิกาโครโนกราฟ (Chronograph) ด้วยการผสมผสานอย่างลงตัวทั้งรูปแบบและความทันสมัยเข้าด้วยกัน เพื่อให้มีความพิเศษมากยิ่งขึ้น ตัวเรือนทำจากเหล็กขัดผิวด้าน ที่โดดเด่นรับกับรูปทรง “Gancini” ซึ่งเป็นสัญลักษณ์ของแบรนด์ ด้วยเทคนิคชุบทอง (IP Gold)

Placeholder image

Louis Vuitton Conquetes collection

Louis Vuitton’s new High Jewellery collection pays homage to a conquering, self-assured, seductive woman. Her conquests come to life in the Maison’s two emblematic signature motifs, the Monogram flower and the V, brought together for the first time in one collection.

Placeholder image

DIORCLUB EYEWEAR SS 2018

สำหรับ Dior Ready-To-Wear Spring-Summer 2018 Collection มาเรีย กราเซีย คิอูริ (Maria Grazia Chiuri) ได้แรงบันดาลใจสำคัญจากซีรีส์ผลงานสร้างสรรค์ของนิกิ เดอ แซ็งต์ ฟาลล์ (Niki De Saint Phalle) ที่มีชื่อว่า The Tirs ซึ่งเวลาที่เธอสร้างสรรค์ผลงานดังกล่าวด้วยปืนไรเฟิล เธอก็มักจะสวมจั๊มพ์สูทหรือแจ็คเก็ตแบบพิเศษพร้อมกับแว่นตา ...

Placeholder image

NANTUCKET Jeté de diamants

Diamonds break out of the mould as the miniature Nantucket appears in a whirl of sparkling radiance. At its birth in 1991, this model was fitted with a rectangular case featuring the “Anchor Chain” motif created by Henri d’Origny who had been asked to design a square shape.

Placeholder image

CHANEL CODE COCO

At first glance, a bracelet that sparkles around the wrist. A jewel. Initially, one recognizes the clasp of the 2.55 bag. This jewel is a code. Then there are two hands. This code is a watch. The eyes then glide along the quilted bracelet. The watch is decoded. A jewel. A watch. Codes.

Placeholder image

BVLGARI AND MASERATI THE MECHANICS OF EXCELLENCE

Prestige, luxury, elegance and design: these are the keywords governing and guiding the partnership cultivated by Bulgari and Maserati since 2012. After the successive launch of two Bulgari chronographs bearing the colours of the Trident brand ...