On Tuesday, July 4, 2017, CHANEL unveiled its new fragrance GABRIELLE CHANEL during a private reception at the Palais de Tokyo in Paris. The launch is the culmination of an exceptional year dedicated to the founder of the House, who, on the heels of the Gabrielle bag launch, is now being celebrated with a luminous and solar fragrance created by Olivier Polge in collaboration with the CHANEL Fragrance Creation and Development Laboratory. A few short hours after the CHANEL 2017-2018 Fall-Winter Haute Couture Collection show, guests were introduced to the world of the GABRIELLE CHANEL fragrance through an immersive experience.

The launch was staged to reflect Gabrielle Chanel's personality: choose your destination, take your own path, become the person you want to be and stay true to yourself. Walls lined with faceted movable mirrors reflected images that multiplied and disappeared as guests moved through the space, and thus served as the antechamber of a maze peppered with Mademoiselle's favorite quotes. Like an anamorphosis, a giant mobile gave viewers the impression of diving into the heart of the golden-hued fragrance. Scented niches provided guests with the opportunity to smell the main ingredients of the fragrance (ylang-ylang, orange blossom, jasmine and Grasse tuberose). A room plunged into darkness projected a hologram—an allegory of the bottle exploding into a bouquet of flowers. The scent of the new CHANEL fragrance wafting through the air only heightened the experience. The bottle was then revealed in a majestic play of shadow and light. The journey came to an end with the exclusive showing of the new advertising film for the GABRIELLE CHANEL fragrance, slated for release on September 1, 2017.

Ambassadors and friends of the House in attendance included Kristen Stewart, the face of GABRIELLE CHANEL, along with Pharrell Williams, Katy Perry, Cara Delevingne, Caroline de Maigret, Gaspard Ulliel, Alma Jodorowsky, Kaya Scodelario, Ines de la Fressange, Cécile Cassel, Alessandra Mastronardi, Blanca Li, Rossy di Palma, Zhou Xun, Liu Wen etc. Guests were treated to a music performance by Pharrell Williams in the presence of Karl Lagerfeld and danced until the break of dawn.


Kristen STEWART, CHANEL Ambassador, face of the Gabrielle CHANEL Fragrance and of CHANEL's Gabrielle bag, wore a black embroidered tweed dress, look 76, from the Fall-Winter 2017/18 Ready-to-Wear collection. CHANEL Makeup: skincare HYDRA BEAUTY Micro Crème, LES BEIGES Touche de Teint Belle Mine N°20, on the eyes OMBRE PREMIÈRE Noir Pétrole, OMBRE PREMIÈRE Chocolate Brown, Mascara DIMENSIONS DE CHANEL Noir, LE GEL SOURCILS Brun, on the lips ROUGE COCO SHINE Golden Sand.

Pharrell WILLIAMS, CHANEL Ambassador and of CHANEL's Gabrielle bag, wore a denim Gabrielle jacket, look 2, from the Fall-Winter 2017/18 Act 1 Ready-to-Wear collection.

CHANEL Fine Jewelry: "Lion Talisman" necklace in 18K yellow gold, cultured pearls and diamonds and "Baroque" necklace in 18K white gold and cultured pearls

Gaspard ULLIEL, Face of BLEU Fragrance, wore a "Monsieur de CHANEL" watch in 18k white gold with a jumping hour window, retrograde minute and small second conters on a black alligator strap by CHANEL Watches.

Liu WEN, CHANEL Ambassador, wore a black and beige knit dress, look 13, from the Cruise 2017/18 collection.

The English actress, Kaya SCODELARIO, wore a black glitter tweed dress, look 20, from the Fall-Winter 2017/18 Ready-to-Wear collection. CHANEL accessories, bag & shoes.

Also wearing CHANEL: Zhou Xun, Liu Shi Shi, Hu ge, Laura Neiva, Alessandra Mastronardi, Shlomit Malka, Belen Chavanne, Calu Rivero, Kimberley Anne Tiamsiri, Adriana Ugarte, Alma Jodorowsky, Amanda Sanchez, Anna Mouglalis, Caroline de Maigret, Cecile Cassel, Céline Sallette, Chiara Ferragni, Gwei Lun Mei, Pom Klementieff, Joanna Preiss, Karidja Touré, Linda Tol, Luz Sanchez, Marie-Ange Casta, Melusine Ruspoli, Mathilde Warnier, Rowan Blanchard, Soo Joo, Stella Maxwell, Tugba Sunguroglu, Stella Tennant.

#GabrielleChanelParty #TheCHANELGABRIELLEfragrance



Copyright 2012 Fond Publishing International Co., Ltd.