Dior Homme Winter 17-18 ad campaign shot by British photographer David Sims

#INTOTHENIGHT

 

TRANSLATING THE BOLD FASHION DIRECTION OF DIOR HOMME INTO A NEW VISUAL UNIVERSE, ARTISTIC DIRECTOR KRIS VAN

ASSCHE APPOINTS THE BRITISH PHOTOGRAPHER DAVID SIMS AND STYLIST MAURICIO NARDI TO ENVISAGE THE WINTER 2017-2018

ADVERTISING CAMPAIGN. ON THE OCCASION OF KRIS VAN ASSCHE’S TEN-YEAR ANNIVERSARY AT DIOR HOMME, THIS LANDMARK

COLLABORATION SIGNIFIES A RADICAL STEP FORWARD IN HIS VISION FOR THE HOUSE.

 

EXEMPLIFYING THE MULTIFACETED CREATIVE PERSONA OF THE DIOR HOMME MAN, THE BRAND’S DUALITY RISES TO

THE FORE WITH A CINEMATIC CONTRAST CREATED IN DIPTYCH LAYOUTS FEATURING THE SEASON’S NEW CHARACTERS.

AMERICAN ACTOR LUCAS HEDGES AND DEPECHE MODE FRONTMAN DAVE GAHAN JOIN FRENCH MODEL DYLAN ROQUES AND

NEW BELGIAN FACE CHRISTOPHE T KINT, REPRESENTING A UNIQUE CROSS-SECTION OF CREATIVE TALENT FROM ACROSS

MUSIC, FILM, AND FASHION. SPANNING GENERATIONS AND DISCIPLINES, THEY PLOT AN EVOLUTION OF STYLE THAT SUBVERTS

THE CLASSICISM OF DIOR HOMME TODAY.

 

IN ONE SCENARIO, THE LINEAR ELEMENTS OF HARDIOR TAPING CREATED FOR THE WINTER 2017-2018 FASHION SHOW BECOME

A GRAPHIC BACKDROP FOR CLOSE-UP AND FULL LENGTH PORTRAITS, SHOWCASING THE SEASON’S DECONSTRUCTED

AND PINSTRIPED TAILORING WORN WITH METALLIC HARDWARE AND RUBBER-SOLED TRAINERS. A SECOND ENVIRONMENT

CO-MINGLES ELEMENTS OF BYGONE BOURGEOISIE WITH RAW YOUTH ENERGY, ACCENTED WITH SIMS’ SIGNATURE PLAY OF

SHADOW AND LIGHT. IN THESE IMAGES THE COLLECTION’S BOLD FASHION MESSAGE IS HIGHLIGHTED IN AN ARRAY OF GRAPHIC

READY-TO-WEAR STYLES, FROM VARSITY-INSPIRED OUTERWEAR AND WIDE TAILORED TROUSERS TO INTARSIA KNITWEAR

EMBLAZONED WITH SLOGANS LIKE ‘THERE WILL BE NOISE COMPLAINTS’ AND ‘THEY SHOULD JUST LET US RAVE’.

 

ENTITLED #INTOTHENIGHT, A VIDEO DIRECTED BY DAVID SIMS ACCOMPANIES THE PHOTOGRAPHIC PORTFOLIO AND IS

AVAILABLE TO WATCH ON DIOR.COM.

Copyright 2012 Fond Publishing International Co., Ltd.