Placeholder image



Stella McCartney has launched its Autumn 2021 campaign, ‘Our time has come’ – projecting a stylish fantasy of animals rewilding London, living freely and taking their places amongst humans whilst wearing sustainable luxury pieces embodying ‘J is for Joy’ from the McCartney A to Z Manifesto. It communicates a message of animals as equals and supports Humane Society International’s (HSI) campaign petitions to end the cruel fur trade both in the United Kingdom and globally. Narrated as a tongue-in-cheek documentary by British comedian David Walliams, the hero film reflects Stella’s signature humour.

“While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life’s mission of bringing a conscience to the fashion industry. I am proud to partner with Humane Society International and to help raise awareness of the incredible work they do – please join us in ending this horrendous practice by signing their petitions now,” says Stella McCartney.

“Stella McCartney's inspiring leadership on fur-free fashion is second to none, so we are thrilled to partner with her on this exciting new initiative calling for a global end to fur cruelty. Millions of animals on fur factory farms endure deprivation and pain for the fur trade, and animals trapped and drowned in the wild suffer terribly too – simply for fashion items no-one needs. We’re proud to stand with Stella McCartney and her celebrity advocates to say it’s time to call time on fur,” says Jeffrey Flocken, president of Humane Society International.

Progressing this cruelty-free ethos forward through fashion, Autumn 2021 is an optimistic, energetic, colourful vision – elevating performance wear archetypes and refocusing them with softness, sensuality and fluidity. Vegan bags include the iconic Falabella playfully exaggerated as an oversized Maxi edition and the Frayme, a bold new style remixing classic brand codes. The exuberant collection is made with 80% eco-friendly materials, making it the British fashion house’s most sustainable to date.

Having never used leather, feathers, fur or skins since it launched in 2001, Stella McCartney is asking its global community of changemakers to sign Humane Society International’s Stop Deadly Fur (North America, Europe, Asia) petition calling on all countries to ban fur farming and highlighting the trade’s danger to both human and animal lives during the COVID-19 pandemic.

Every year, over 100 million animals are killed for fur – with Stella McCartney’s use of Fur Free Fur helping prevent 60,000 animal deaths. The brand is also raising awareness for HSI’s Fur Free Britain petition, urging the UK government to ban the import and sale of fur. There is already a strong desire, with 72% of Brits supporting the proposal and a further 93% against wearing animal fur, with fur farms already illegal in the nation.

Key animal-cruelty facts:

  • Over 1 million of Stella McCartney’s vegan, iconic Falabella bags have been sold – preventing the deaths of approximately 400,000 cows
  • Around 96 million animals are killed in fur farms annually, crammed into small, barren wire cages for their entire short, miserable lives – unable to act out their natural behaviours such as running or digging
  • Many millions of wild animals are additionally trapped for their fur each year, including over 3 million in the United States and Canada alone; wild-roaming coyotes, wolves and foxes are caught in brutal leg-hold traps, which are banned or heavily restricted in over 100 countries worldwide due to their cruelty
  • Animals caught in traps can be left for days, unable to seek food, water or shelter, or protect themselves from predators, until the trapper's bullet or boot puts them out of their misery; in their desperate struggle for freedom, the animals can break their teeth or even gnaw off their own limbs
  • There have been outbreaks of COVID-19 in over 400 mink farms in 12 countries across Europe and North America; not only do the mink suffer, but intensive factory fur farms have the potential to act as reservoirs for deadly viruses such as COVID-19 that could affect both human and animal health
  • Autumn 2021 is available from June/July 2021 in Stella McCartney boutiques and online at Additionally, the collection will be stocked at select department and specialty stores worldwide.


    Placeholder image


    Dynamic, modern, new. The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world - globally in uential gures, cultural game-changers.

    Placeholder image

    Mulberry Strength & Sensibility Autumn Winter '20

    AW20 celebrates the innate strength and style of women throughout British history - and their legacy in British culture. The collection sees rural codes reimagined in today’s urban settings, bringing a soft nostalgia to the city’s utilitarian aesthetic.

    Placeholder image


    An impossible spectacle - a physical event mediated through the virtual, a community brought together through distance. A paradox. For her Miu Miu Spring/Summer 2021 collection, Miuccia Prada draws a global community of women today, ...

    Placeholder image

    "Olympia" กระเป๋าซิกเนอเจอร์ใบใหม่ของแบรนด์ Burberry

    Burberry เผยโฉมกระเป๋า Olympia กระเป๋า Unisex ซิกเนอเจอร์ใบใหม่ของแบรนด์ Burberry โดยปรากฏครั้งแรกบนรันเวย์ Autumn/Winter 2020 ออกแบบโดย Riccardo Tisci สร้างสรรค์จากหนังอิตาลีและออกแบบรูปลักษณ์ให้เหมือนกับพระจันทร์เสี้ยว ...

    Placeholder image

    Coach to Debut Spring 2021 Collection With “COACH FOREVER”

    นิวยอร์ก 22 กันยายน 2020: Coach ได้ประกาศถึงการเปิดตัวคอลเลคชั่นฤดูใบไม้ผลิ 2021 ภายใต้แนวคิด “Coach Forever” คอลเลคชั่นนี้ได้หลอมรวมอดีตและอนาคตเข้าไว้ด้วยกันด้วยการนำเสนองานดีไซน์ที่หลากหลายซึ่งมีทั้งผลงานออกแบบชิ้นใหม่ ชิ้นงานวินเทจและงานดีไซน์ชิ้นมรดกของ Coach ...

    Placeholder image


    Burberry ขอแนะนำ Essentials Glow Palette พาเลทแต่งหน้าสีสันสดใส 3 ประสิทธิภาพในหนึ่งเดียว สามารถเป็นทั้งคอนทัวร์ แต่งแต้มสีสันและไฮไลท์ ด้วยสูตรเนื้อครีมสบายผิวและผงแป้งอ่อนละมุน เนื้อสัมผัสบางเบาจะผสานเข้าเป็นเนื้อเดียวกับผิว ให้คุณเนรมิตลุคเปล่งประกายในรูปแบบต่างๆ ...

    Placeholder image


    It began with a thought of British summertime; embracing the elements with a trench coat on the beach mixing with the sand and the water. I envisioned the people of this space, like the lighthouse keeper, and a love affair between ...