Stella McCartney Earth Day 2022 – 'Stop Milking It'

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For Earth Day 2022, Stella McCartney has partnered with vegan media outlet Plant Based News and New Zealand documentary MILKED to call for a reduction in global dairy herds. It will be raising awareness for the cause across its social and digital channels, as well as hosting screenings in select stores.

"Each year, the global dairy herd of over 260 million cows produces around 26 million tonnes of methane (100kg per cow, per year). Methane is over 84 times more potent in warming the atmosphere than carbon dioxide over a 20-year time horizon." – MILKED co-producer and activist Chris Huriwai.

MILKED outlines the dairy industry's harms to Mother Earth and our fellow creatures – cruel to animals, creating pollution and greenhouse gas emissions, using excessive water and land, and destroying natural habitats. For instance, it takes 1,000 litres of water to make a single litre of milk.

Dairy farms are also responsible for a quarter of all nitrogen pollution, and the top risk factor for new zoonotic diseases like COVID 19 is the increased demand for animal protein. Reducing methane emissions alone would have an immediate impact on Earth’s climate –protecting wildlife and natural habitats, lowering the effects of greenhouse gases and saving human lives.

Showing a love for animals and Mother Earth has been an ongoing commitment at Stella McCartney since day one. The British conscious luxury pioneer and lifelong vegetarian has never used leather, feathers, fur or skins. Having sold over 1 million of its vegan and iconic Falabella bag, the brand has helped prevent the deaths of over 400,000 cows as well as the needless destruction of vital ecosystems like Amazon.

Discover more about how Stella McCartney makes it Earth Day every day at stellamccartney.com.