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TH


STELLA McCARTNEY SHARED SPRING SUMMER 2021



Stella McCartney Shared Spring Summer 2021 is a post-gender capsule taking a stand and creating space for a rising, progressive generation to freely express themselves. Conscious urban pieces blend laidback luxury and a utilitarian wearability – personifying a need to be connected today and using activism and optimism to create a brighter tomorrow, interpreted through the cheeky resistance and rebelliousness of legendary Japanese artist Yoshitomo Nara in his first-ever fashion collaboration. His work sets the collection’s tone, youthfully disrupting iconic styles with novel twists, while aligning Stella’s global tribe around the Old Bond Street (OBS) logo.

Bridging art, subculture and street culture, Yoshitomo Nara is fluent in the style of youth in revolt – with a signature punk attitude valorising non-conformity, free thought and individuality. Stella Shared SS21 includes rare, collectible ready-to-wear pieces and accessories including graphic coordinated silk sets and organic cotton tops emblazoned with his iconic illustrations of animalistic children and rallying phrases like “We are punks”, “Change the history” and “Don’t waste another day!”

Diverse next-gen creative collaborators are given a platform for self-expression and to interpret this punky, non-conformist attitude. Model Iris Law explores shared experiences of identity and freedom with her partner, model and artist Jyrrel Roberts. Artist Ahlamalik will release his original track “West Side” on 7th March*; appearing alongside him in the Stella Shared SS21 campaign are his brother, Ahlijah Williams, and Sasha Mallory.

In the campaign, Law and Ahlamalik wear remixed timeless staples from a collection easily integrated into any wardrobe, energised with unexpected details. Stella’s Savile Row tailoring is recut in bold, relaxed silhouettes that defy gender – with double-breasted blazers in traceable wool paired with utilitarian cargo and elasticated-waist trousers. Classic British trench coats are revisited and refreshed with stripe details and the Old Bond Street logo in white.

New for SS21 are wearable and shareable hoodies and joggers accented with logo taping, while vegan leather trousers and shorts emphasise positivity in shades of uplifting cream and sky blue. Organic cotton wardrobe archetypes cover oversized tees, sweatshirts and hoodies featuring contrast-logo detailing. This spirit of youthful athleticism expands with new sleeveless t-shirts, Bermuda shorts and accessories like boldly coloured socks and a snood that make Stella Shared additionally accessible.

Knitwear includes organic cotton yarn cardigans and crewneck jumpers with OBS logo patches in contrast stitching. Slightly oversized recycled cashmere crewnecks feature subtle cut-out details, ushering in softness across texture and aesthetics – with pale coral, mint and yellow colourways being the standout styles.

The Old Bond Street logo is again featured as a contrast-stitched patch on the back pocket of white denim. This colour story continues in a white shirt jacket and cargo trousers set, focusing Stella’s utilitarian perspective.

Protesting today, protecting tomorrow, Stella Shared SS21 is among the brand’s most sustainable collections to date. Nearly every item has an eco-friendly element, with carryover materials kind to Mother Earth including organic cotton, forest-friendly viscose, recycled cashmere and traceable wool. Timeless design allows pieces to be worn over and over and cherished forever – reducing the need to buy more and creating less waste; true sustainability

*Ahlamalik’s “West Side” will be released on all major streaming platforms on 7th March. It was produced by Sean Solymar and Mike Dean, with mixing by Mike Dean, assisted by Sean Solymar.

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