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TAG Heuer Discover A New Global Partnership

The Swiss luxury watchmaker TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation

Along with an extensive partnership announcement which is introduced above in stunning details, TAG Heuer proudly unveil our renowned special guests ‘Sukollawat ‘Weir’ Kanarot’

Sukollawat Kanarot. also known by his nickname ‘Weir’, is a highly-gifted and well-known Thai actor (Age 35) who has been in the entertainment business in Thailand for more than 14 years (2006 – present). Succeeded vastly as an actor, Sukollawat has received numerous awards and nominations – in total of 44 awards – from various institutions throughout his showbiz career. Although, his life behind the lenses suggests quite a different character that one may not have expected. In his private moments, Sukollawat enjoys spending his time outdoor, riding a motorbike, camping and living his life adventurously. That said, his perfectly blended personalities from when he is on- and off the camera has led him to become Thailand’s first Brand Influencer of TAG Heuer today.

“Truth be told, I’ve come to know TAG Heuer through my father as he’s been collecting watches ever since I could remember anything in my life. One of the luxury watch brands that he does collect is TAG Heuer, and of course, I have inherited some from him. To me, I find TAG Heuer to be quite a premium and luxury watch brand that comes with a contemporary design and a great functionality. I am truly excited to become a part of TAG Heuer Family and very much honored to be Thailand’s first Brand Influencer of TAG Heuer.”

Sukollawat made a break into the showbiz career with his appearance in the TV7 drama “Plik Din Su Dao” (2006) and became a new rising star in the entertainment industry. Apart from his acting career in series of TV drama shows, he also earned his recognition from starring in multiple Thai films. In 2017, Sukollawat starred in an independent rom-com “Malila: The Farewell Flower”, of which he has gained his popularity in Thailand and internationally. Sukollawat has, then, been nominated for Best Actor at the 12th Asian Film Awards and has won Best Actor from The 28th Suphannahong National Film Awards in 2018.


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