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TH


THE NORTH FACE x GUCCI IN BANGKOK



Gucci reveals its collaboration with The North Face that celebrates the spirit of exploration, building on the mutual efforts to promote literal and more metaphorical adventures. United under the belief that travel leads to self-discovery, the two companies explored their deeper parallels, with The North Face famously outfitting those who seek adventure through pioneering product innovation, and Gucci similarly empowering people in their quest to celebrate and express their own characters and personalities.

But there are also deeper parallels between the stories of Gucci and its new partner. Since their founding in San Francisco in 1966, the brand has committed to pioneering product innovation and enabling all forms of exploration. It is a well acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities, embedding Alessandro Michele’s approach towards fashion as a powerful instrument of freedom.

A new wave of its Gucci Pins, the series of ephemeral stores inspired by the pins seen on interactive digital maps, this time dedicated to The North Face x Gucci Collection. Showcasing the products in an immersive, dedicated environment which reflects Creative Director Alessandro Michele’s unconventional approach to luxury fashion, the initiative debuts now in Siam Paragon, Bangkok and it is aimed at connecting and engaging with clients over the world and their surrounding communities.

The North Face x Gucci pins were therefore shaped observing the outdoor, where the encounter of different materials generates geodesic and curvilinear structures, that recall concepts related to the temporariness of landscapes, travels and explorations. Sinuous and domed shapes, covered in the patterns of the collection, welcome visitors in this mesmerizing space, where trunks are arranged inside and the spotlights recreate the vault of a starry sky, as seen from the inside of a tent.

Bespoke entertainment will further lead visitors down a path of evocative adventures and memories, with QR codes bringing the sounds of nature in Spatial Sound (through 8D Audio technology) to those who wish to travel with the mind. Also, furtherly celebrating the spirit of exploration in all its form and the playful twist between real and virtual environments, the Siam Paragon Gucci Pin: The North Face x Gucci will be home to its virtual counterpart: a Gucci PokéStop. Thanks to the partnership with augmented reality company Niantic, the collection is landing in the famous virtual environment of Pokémon GO, delivering an immersive experience that encourages its community of players to go out and explore the outdoors. Three digitally wearable items from the collection will be available for players passing by Gucci PokéStops (which include the physical locations of Gucci Pins, ArtWalls, and selected Gucci stores).

#GucciPin #TheNorthFacexGucci

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