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TH

VERSACE FALL-WINTER 2022 CAMPAIGN STARRING LILY JAMES


"When Lily got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That's exactly how you should feel when wearing Versace!" Donatella Versace

The Versace Fall-Winter 2022 campaign sees Lily James with the new Greca Goddess bag; the actress interpreting a Versace goddess in images from well-renowned photographers Mert Alas and Marcus Piggott.

As in her films, where she has played roles from headstrong princesses to sex-symbols, Lily James's impulsive and daring attitude is the epitome of Versace confidence. Lily is seen as equal parts mythological deity and contemporary rebel as she wears new season latex ready-to-wear in a campaign that clashes classical culture with empowered seduction.

Versace Men's proposal of a modern opulence is visually clear, with the ornate flourishes of the classical surrounding contrasted with the collection’s contemporary content.

The Greca Goddess line of bags is introduced for Fall-Winter 2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy.

CHIEF CREATIVE OFFICER: Donatella Versace | CAMPAIGN CREATIVE DIRECTOR: Ferdinando Verderi | PHOTOGRAPHERS: Mert Alas & Marcus Pi ggott | STARRING: L i ly James, Sofiane Belaasri , Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord , Lulu Wood, | CASTING DIRECTOR: Piergiorgio Del Moro | STYLIST: Jacob K | HAIR STYLIST: Karim Belghi ran | MAKEUP ARTIST: Porsche Poon

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