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Yujin An For Versace Spring-Summer 2022 Campaign



Versace welcomes K-pop sensation Yujin An from the popular girl group IVE, as the star of the Spring-Summer 2022 campaign.

The campaign centers around the Versace foulard in instantly emblematic new prints transformed across dresses, bags, and accessories for a reimagined take on the sensation of movement and fluidity. The expressive emotion of the Spring-Summer 2022 collection is brought to life through Yujin in brand codes and powerful silhouettes of the campaign.

"The halterneck dress that I wore is my favorite. I liked it the most because the color combination is very beautiful, and the design is my style. For the bag, the white top handle bag, it was cute when I held it!"
– Yujin An

The silk foulards can be found infused into dresses, coupled with La Medusa handbags and mini bags for a look of empowered elegance. Styled in silk enriched dresses, La Medusa handbags and slashed skirts pinned together with the brand’s signature Safety Pin, Yujin exemplifies the feminine strength of the new collection.

Campaign Credits
Director & Videographer: Gen Yoshida
Photographer: Hye In, Lee
Stylist: Ga Young, Seo
Hair: Seo Ha, Yoon
Makeup: Kyoung Mee, Shin
Talent: Yujin, An


Somegoro Ichikawa VIII For Versace Spring-Summer 2022 Campaign



Versace welcomes actor Somegoro Ichikawa VIII as the star of the Spring-Summer 2022 campaign, channeling the brand’s signature attitude in the contemporary styles of the season.

Stemming from the idea of the Versace foulard, the campaign images present relaxed, loose-fit pieces including printed silk, knit sweaters with a mix of brand codes, and outerwear like the varsity jacket rich with Versace symbols. Trigreca sneakers in new neon tones symbolize the vibrancy of the season.

"The photoshoot was so much fun, I had the opportunity to wear a variety of clothes, including more mature styles like the Bordeaux red and all-black looks contrasted with colorful looks. I'm not the type of person who carries around a lot of things, so a small bag like the Medusa Biggie is perfectly my style."
– Somegoro Ichikawa VIII

The Medusa Biggie collection encompasses the culture of Versace in a series of contemporary, structured styles with the Medusa Biggie hardware. The squared bag demonstrates versatility in the design, with an adjustable strap for styling across the body, walking the line between modern and classic with a distinct Versace confidence.

Campaign Credits
Director & Videographer: Gen Yoshida
Photographer: Hiroshi Manaka
Stylist: Leonardo Areco
Hair & Makeup: Akane
Talent: Somegoro Ichikawa VIII


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