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Zen Department Store offers “EXPERIENCE THE NEW MEN & UNISEX” to match all cool lifestyles

Natira Boonsri, Managing Director of Central & ZEN Department Store, spent over 200 million baht to launch a mega project unveiling newly revamped ZEN Department Store spreading across more than 11,000 square meters, transforming the MEN & UNISEX zones on fifth and fourth floors, which meet all the new generation lifestyle needs with the latest collections from more than 300 leading fashion brands and offer new experiences for the customers with its concept; “EXPERIENCE THE NEW MEN & UNISEX”, for all fashion enthusiasts to enjoy creating their own styles. Numbers of famous actors and models walked the runway of the stylish fashion show “MEN ON THE MOVE” including Weir-Sukollawat Kanarot, Tae-Darvid Kreepolreuk, Tee- Tanapol Jarujittranon, Got-Itthipat Thanit and ended with the cool mini concert from Stamp-Apiwat Eurthavornsuk, joining with join many actors and celebrities such as Jarudech Boonyasit, Suriyon Sriorathaikul, Nutthapong Piboonthanakiat, Niti Ekpathomsak, Kunakom Polpanich, Ratt Maneeratana, and Norraphat Vilaiphan, on the fourth and fifth floors of Zen Department Store a couple of days ago.

The celebrity-packed event started elegantly and actively with live music by indie-style singer TWOPEE and DJ TOB also created funky background music for the fashion show by top models in cool ‘mixed and matched’ clothes from famous fashion brands. VIP guests appreciated the show closely in friendly atmosphere on the fourth floor and enjoyed drinks and macarons from the famous shop throughout the event.

Natira Boonsri said, “To meet all demands of new generation lifestyles, Zen Department Store spent more than 200 million baht to create the major phenomenon and emphasize our image of being the leader in department stores for new generations by grand revamping MEN & UNISEX zones on fifth and fourth floors. Our latest project creates vivacious and colorful feelings for every customer and becomes the destination for shopping and daily activities of cool urbanites.”

Many celebrities talked about their feelings and the event atmosphere. Handsome and neat Ford-Jarudech Boonyasit said, “I occasionally go shopping with my mom. Zen’s new zones really respond to my needs because there are MEN and UNISEX zones where I can do shopping more comfortably with my mom. For my style, I’ve always worn simple clothes with cool items to jazz up my look and Zen has various items ready for us to enjoy shopping.”

MEN and UNISEX Zones at Zen Department Store are completely ready to offer an imagination for everyone from his first step to “EXPERIENCE THE NEW MEN & UNISEX” zones on both floors with a space of 11,000 square meters. Both floors’ designs obviously represent various inspirations and each zone zestfully presents distinctive trends of each fashion brand.

UNISEX Zone on the fourth Floor comprises of Sports Fashion Zone, Unisex Fashion Zone which is divided into Cutting-Edge Street, Sneaker and Activewear, Designer Denims

MEN’s Zone on the fifth floor includes TOPMAN Flagship Store, Smart & Contemporary Business Zone, Bags & Men’s Accessories Zone, Watch Zone, Men’s Furnishings Zone, a premium coffee corner at Alto Coffee Roasters, and BARBERSMITH, a barbershop by BARBERFORD

ZEN celebrates the opening of the new zones with a series of big surprises for every customer. Use points from The1Card with the same amount of shopping price to get 15% more on reduction and special 30% discount from the new collections of the leading brands from 14-25 March, 2018 with Zen Summer Craze 2018.


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