Placeholder image

BANG & OLUFSEN LAUNCHES BRAND CAMPAIGN: SEE YOURSELF IN SOUND


Placeholder image

See Yourself in Sound. Today, Bang & Olufsen launches its latest brand campaign. As the name suggests, this campaign embeds Bang & Olufsen’s new brand direction, by giving life to listener's music taste in the form of interactive avatars that are totally unique to each person’s musical taste.

Bang & Olufsen Chief Marketing Officer Kamel Ouadi explains why See Yourself in Sound is the next step for Bang & Olufsen in the world of music. “Our products have been considered the best way to hear music for almost a century – something we’re very proud of. In a world that is centered around digital interaction, creativity and exploring, it was essential to me, that Bang & Olufsen makes a space where our community can visualize their passion for music, alongside process of curating, listening and enjoying it” he says.

"We've always been a brand that champions self-expression and identity, creating designs that are ahead of the curve and challenge the norm, allowing our community to enjoy music through something that delights and intrigues the senses. This campaign Is a wonderful embodiment of our brand, which will be expressed both online and in our stores for our customers and fans to enjoy" Ouadi continues.

Bang & Olufsen’s Creative Director Paul Collins explains why See Yourself in Sound came to life:
“Music isn’t something we just listen to, it’s something we feel. It expresses who we are and who we connect with. The feeling of listening to music that you truly love can transport you to another world, and we wanted to visualize that world with See Yourself in Sound” Collins explains.

He continues “music is a universal language that everyone speaks, but music is also something completely unique to each listener and has always been a way to create your identity… the junction where community and connection meets individual expression and creativity is something we want to honor with this project”.

A Century of Music & Expression:
Since its birth in 1925, Bang & Olufsen has been at the forefront of audio technology and a brand that is held in high regard by music lovers all over the world.

A heritage and history built on doing things differently sat at the core as this campaign developed, conceptualizing a new visual identity that honors Bang & Olufsen’s past, whilst paving the way for its future. Taking an idea that places the brand in a new direction, and finetuning it into a campaign that lives across social and physical activations was the task taken on by Bang & Olufsen’s creative team, and agency partner Hello Monday/ DEPT®.

"The landscape for avatars and hyper-reality forms has grown in recent years and work in the digital space is only becoming more prevalent. We worked closely with Bang & Olufsen to design something that not only was unique to each participant of the campaign, but something that felt unique in the world of avatars of the present day" says Anders Jessen, co-Founder of Hello Monday/ DEPT®.

Creating your own personal avatar
Bang & Olufsen invites users to take part in the See Yourself in Sound experience by visiting a specially designed website (senses.bangolufsen.com), where they can link their Spotify account* to create a bespoke, 3D shareable avatar.

*Participants without Spotify accounts can complete a short questionnaire on the See Yourself in Sound website to access their bespoke avatar.

Using the answers to the questionnaire, or the listening history of each participants Spotify account, the site will generate a result that considers Mood, Energy and Groove, presenting a unique avatar in full motion, matching the music taste of the user. This avatar can then be downloaded in motion and shared across a plethora of social media platforms.

Accessing a user's listening history via Spotify allows for the hyperpersonalization element of See Yourself in Sound to come alive. When processing the data, the website will take individual prevalent songs, albums, and playlists to craft the body, limbs and accessories (and more) of each avatar, meaning no two will look the same.

Activating The Campaign:
See Yourself in Sound is a globally integrated brand campaign and, from today, will be activated on owned social media channels and through a global influencer marketing campaign. The See Yourself in Sound visual

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company's innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

Fashion

Placeholder image

BOTTEGA VENETA WINTER 23 COLLECTION

"ขบวนพาเหรด: ความขลังของท้องถนนที่เห็นซึ่งความแตกต่าง ใครที่คุณจะพบเจอ อะไรที่อยู่หัวมุมของถนน ใครที่จะทำให้คุณรู้สึกประหลาดใจ สิ่งเหล่านี้ถือเป็นความอัศจรรย์ใจเมื่อเผชิญหน้ากับสิ่งที่มีความสำคัญ" กล่าวโดย Matthieu Blazy

Placeholder image

PRADA FALL/WINTER 2023 WOMENSWEAR SHOW

The Fall/Winter 2023 collection by Miuccia Prada and Raf Simons reconceptualizes, reconsiders and ultimately rediscovers ideas of beauty. Beauty here is determined not by aesthetic, but by action - garments are signs,

Placeholder image

Daniel Lee เผยคอลเล็กชั่นแรก ณ Burberry

ลาย Check ถูกนำเสนอผ่านสีสันอันสะดุดตา และการตัดเย็บที่หลากหลาย ไม่ว่าจะเป็นผ้าห่มจนไปถึงไอเท็มไหมพรม เช่นเดียวกัน ลาย Equestarian Knight Design (EKD) ก็ถูกยกระดับขึ้นอีกขั้น Trench Coat ทรงโอเวอร์ไซส์ตกแต่งด้วยปกขนสัตว์เทียม Car Coat ถูกสรรค์สร้างขึ้นใหม่ ส่วนแจ็กเก็ต Duffle และ Aviator มาในซิลูเอตที่นุ่มนวลขึ่น

Placeholder image

SIRIVANNAVARI Autumn/Winter 2023-2024 Collection

Inspired by the iconic elongated silhouettes of the 1940s, this new collection embodies the SIRIVANNAVARI essence: feminine with a masculine silhouette, prints, artisanal techniques and craftsmanship, and a Thai aesthetics touch.

Placeholder image

MOSCHINO WOMENSWEAR FALL/WINTER 2023


Moschino's Fall 2023 Donna collection fuses Salvador Dalí-esque surrealism and aristo-punk flair to deliver a new twist on the house’s iconic aesthetic. From oversized spikes to allover bijoux

Placeholder image

BALENCIAGA WINTER 23

Balenciaga นำเสนอคอลเล็กชั่นฤดูหนาวปี 2023 บนพื้นที่สไตล์มินิมอลที่ปกคลุมด้วยผ้าแคนวาส เชื่อมโยงแนวคิดอย่างยั่งยืนที่สามารถทำให้โฟกัสคอลเล็กชั่นได้อย่างชัดเจน การตัดเย็บครั้งนี้เป็นการแยกชิ้นส่วนกางเกง และประกอบมันขึ้นมาใหม่ โดยการนำขอบกางเกงมารังสรรค์บริเวณชายเสื้อหรือแขนเสื้อ

Placeholder image

VERSACE FALL-WINTER 2023

คอลเล็กชั่นนี้สร้างสรรค์ด้วยความเข้าใจและความภาคภูมิใจในตัวเอกลักษณ์ของ Versace โดยเราได้นำประสบการณ์จาก ATELIER ไปจนถึงเสื้อผ้า ready – to – wear อาทิ การร่างโครงสร้าง การตัดเย็บเสื้อผ้า และการเลือกใช้วัสดุผ้า โดยคอลเล็กชั่นนี้ถือเป็นการ เฉลิมฉลองงานฝีมือและทำความเข้าใจลักชัวรี่อย่างถ่องแท้

Placeholder image

DIOR WOMEN'S FALL23 COLLECTION

Finding a new ingenious way of talking about feelings and emotions that can connect us with a country and its culture is precisely what Maria Grazia Chiuri wished to accomplish in this Dior Fall 2023 collection, with a view to explaining the collaboration, work relations and friendship linking her for many years to India and Karishma Swali, who directs the Chanakya ateliers and the Chanakya School of Craft, in Mumbai.

Placeholder image

Hermes ready-to-wear Fall Winter 23







Placeholder image

MIU MIU FALL/WINTER 2023 FASHION SHOW