552

BOTTEGA VENETA PRESENTS ITS FALL / WINTER 2018 SHOW IN NEW YORK

PreviousNext

From Milan to Manhattan.

This season, Bottega Veneta presents its Fall / Winter 2018 women’s and men’s collections for one season only in New York City to celebrate the opening of the new Maison flagship store at 740 Madison Avenue

With its longtime motto “When your own initials are enough,” Bottega Veneta has always celebrated fierce individualism. The idea takes flight in homage to the spirit of New York women and men who are free to fearlessly express themselves in a city that’s seen everything. “New Yorkers have a real bravery and boldness,” says Tomas Maier. “Nothing stops them. Nothing seems impossible.”

The collection explores the various facets of life in New York, including the necessary escape from the city’s intense whirl of activity, whether to the wilderness of the country or the serenity of one’s home. “I was thinking about the way of life in the city, which goes from one extreme to another” says Maier. “It’s hyper-motion and then it falls into almost total seclusion.” The Fall/Winter collection includes clothes that are designed to exist in the comfort of a beautifully appointed apartment—floral pajama silks for both men and women, and ethereally soft evening dresses, for women, that can both lounge and live it up.

The runway set is also defined by contrast and curating a world of one’s own. In this case, it’s the merger of New York and Italy, seen in a stark Brutalist backdrop filled with sensual Italian design—both iconic vintage pieces and Bottega Veneta’s Furniture collection. That eclectic mix echoes the Maison, our new permanent home in New York which is designed to be as comfortable as your own. “The Maison is inspired by the city in which it’s located, but it’s filled with Italian-made products and even Italian art,” explains Maier. “The idea of provenance is so important in the world of Bottega Veneta. The brand comes from a specific place that tells you a story. I wanted to bring that idea of a sense of place to our new store.”

The overarching vision of the season is rooted in architecture—a long-time passion of Tomas Maier and a defining ideal of the brand—drawing inspiration from the iconic and modern structures that are unmistakably New York. From there, Maier extracts the detail of the cube as a motif that weaves its way through the women’s and men’s collections. “It’s like a brick,” says Maier. “We use it to build the foundation.”