Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavors or at least in half-decent acts of…love? Exactly.
But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates.
Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases, these jeans are the go to outfit for romantic encounters.
In it, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture.
The film is just a part of a global integrated campaign created by Publicis Italy including print, OOH, e-commerce, series of local activations and hyper targeted social media content that aim to inform and equip serial daters with the right gear to escape.
For example, online shoppers in a rush will have access to same-day, VERY express shipping for free as long as they can prove they have a date on the same day. In selected stores, there are rental stations where one can return the Joggjeans in 24 hours and not get charged if the date didn’t require running away.
So, next time you end up on a date with someone who, say, wants to live with you in the woods, far from civilization, don’t just sit there politely. Make sure you wear your JoggJeans, get up and GTFO.
That’s what Diesel made them for.
Agency: Publicis Italia
Production Company: The Family
Director: Marco Prestini
Photographer: Andrea Olivo
Experience to the new Diesel JoggJeans at
The EmQuartier M Fl. Tel. 02-021-2176
Siam Discovery 1st Fl. Tel. 02-658-0197
Central Chidlom 4th Fl. Tel. 02-254-9142
Central Phuket 1st Fl. Tel. 076-249-864
For more information please contact:
Public Relations Department, Club 21 (Thailand) Co., Ltd. Tel. 02-650-9181, Fax. 02-650-9185
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