Alejandro Nones Friend of Chopard

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Official partner to the Cannes Film Festival since 1998, Chopard lives in step with a passion for cinema nurtured by its Co-President and Artistic Director, Caroline Scheufele, and surrounds itself with talented actresses and actors. Within the circle of these movie stars, Venezuelan actor Alejandro Nones has become a Friend of Chopard, choosing the Maison’s creations to promote his films.

Spotted in 2007 on Mexican screens in Lola, érase una vez (Lola, Once Upon a Time) produced by Pedro Damián, Alejandro Nones has become a key actor on the Spanish-speaking film scene in recent years. He is currently gaining international fame with his recurring role as Rodolfo Lazcano in the new Netflix hit series Who Killed Sara? At the 78th Venice Film Festival in September 2021, he appeared alongside Caroline Scheufele to promote his latest film, La Caja by Lorenzo Vigas, which was presented in the official competition. A fervent cinema-lover, Chopard Co-President and Artistic Director took the opportunity to express her admiration and respect for the Venezuelan actor who she has chosen as a Friend of the Maison to personify the spirit of the men's collections.

"It is a great honour to associate a talented actor such as Alejandro Nones with the image of our Maison. As a perfect gentleman, he is sensitive to Chopard's concerns about ethics and watchmaking. I hope that we will accompany him for a long time to come in the pursuit of his brilliant career”, said Caroline Scheufele.

In addition to his style, a contemporary gentleman is distinguished by integrity, character and individuality. Guided by the heritage of tradition, he is capable of embracing the future thanks to his avant-garde spirit. More simply, he dares to be himself. He finds beauty in his daily life through his encounters, his surroundings and the objects around him, transforming his life into a work of art. Such is the portrait of Alejandro Nones, in whom Chopard has recognised the ultimate embodiment of the contemporary gentleman. And since no object embodies these values better than watches, Alejandro Nones can rely on his collaboration with the Maison to find timepieces in harmony with his nature at each of the major stages of his life: a subtle blend of expertise, innovation and emotion.