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BURBERRY INTRODUCES THE LOLA BAG CAMPAIGN
STARRING BELLA HADID, LOURDES LEON, JOURDAN DUNN AND ELLA RICHARDS

'Lola, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once. An ode to strong women the world over. For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle. Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.' Riccardo Tisci, Burberry Chief Creative Officer

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Courtesy of Burberry/Torso Solutions

Today, Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence.

The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola's attitude. Taking the reins. Commanding their space. Each with confidence and control.

Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola's attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag.

The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online.