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CHINESE NEW YEAR 2022

Welcoming 2022 with passion and joy

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Splendid fireworks shine bright in the night sky, red lanterns light up the festive atmosphere of Chinese New Year, and the Chinese character Fu - meaning good fortune - is pasted or displayed upside down on doors and windows to bring auspiciousness and blessing. For Lunar New Year 2022, Bulgari has once more transformed exuberant wishes into magnificent creations, all sported by brand ambassadors Shu Qi, Tong Liya, Yang Yang and Vicky Chen to spread happiness and joy.

Full of expectations and ambitions for the new year, Shu Qi writes down the Chinese character Fu. Her new Serpenti Viper necklace, exclusive to Chinese New Year, brings good fortune and a touch of glam through the powerful snake motif, while the new Serpenti Jewellery Box bag and the Serpenti Seduttori watch are an invitation to live new adventures with splashes of festive red.

Every house is decorated with red lanterns and festoons symbolizing the hope for the new year, and so does Yang Yang too. Perfectly mixing spellbinding colour with iconic design, he is boasting the Serpenti Viper Special Edition necklace in pink gold and rubies and the ultra-appealing Octo Finissimo Automatic satin-polished steel watch.

In keeping with the tradition of gifting red envelopes (known as hongbao in Chinese) to family and friends, wishing good luck for the new year ahead, Tong Liya writes her own message of gratitude and hope for the future. Radiating glamour and refinement, she is sporting emblematic Serpenti Viper jewels along with the new Lvcea watch with pink mother-of-pearl dial featuring Intarsio marquetry.

2022 will be the year of the tiger, a motif kept by the special edition of the new Serpenti Jewellery Box bag, where a golden tiger reminds you to approach this Lunar New Year with fun and playfulness.

Adding an extra dash of joy to celebrations, Bulgari’s Chinese New Year Special Edition creations are launched along with iconic creations from the most emblematic Bulgari’s collections such as Serpenti Viper, Divas' Dream, BVLGARI BVLGARI, Octo and Serpenti Forever bags, to make every wish come true.