BVLGARI LVMH WATCH WEEK 2021 KICK-OFF

INTRODUCING THE NEW SERPENTI SPIGA WATCHES
BVLGARI’S MOST ENCHANTING ICON SHEDS ITS SKIN, DEBUTING NEW STYLES THAT WRAP THE WRIST IN FLOWING SENSUALITY

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With the introduction of Serpenti Spiga, Serpenti rises again, a forever-icon, reinvented anew for 2021. A symbol of perpetual renewal, Serpenti, the captivating snake, is one of Bvlgari’s most enduring motifs. And in the world of Bvlgari watches, Serpenti’s iconic wrapping bracelet watches represent the ultimate synthesis of jewelry craftsmanship — timepieces that are jewels in every facet of their creation.
As the latest wrapping bracelet watch in a saga that began with Serpenti Scaglie in 2009 – and continued with Serpenti Tubogas in 2010 and the original Serpenti Spiga designs from 2014 – the three new Serpenti Spiga editions represent an evolution of the Serpenti style — one that could only come from the Roman Jeweller of Time. Crafted in exquisite gold and diamond and featuring an intricate matelassé pattern, they represent Bvlgari’s unique ability to redraw the boundaries of creativity, refinement and expertise.
Taking inspiration from a heritage timepiece from 1957 with a square-shaped face and dial and a modular construction bracelet wrapping around the wrist, this latest Serpenti interpretation joins the family as a masterpiece of craftsmanship, boldly epitomising what a jewellery-watch can be. As the new face of Serpenti, the design of these innovative snakes entwines the chic matelassé pattern with jewellery-making artistry and intrinsic wearability, for a look that is rich with Serpenti seduction.

THE LEGACY OF THE ROMAN JEWELLER

The first Serpenti Spiga watches made their debut in 2014. Rooted in Bvlgari’s illustrious heritage, and first brought to life in Bvlgari jewels with the successful Spiga modular line in the 1990s, the Spiga pattern took shape in a new collection of Serpenti watches, named for the Italian word for “wheat”, which the motif resembles. Its characteristic module was indeed inspired by a stalk of wheat, a symbol of fertility and prosperity that has captivated throughout mythology and antiquity, and a theme that was often linked to marriage in ancient Rome and Greece.
A touchstone of Bvlgari jewellery design since the 1980s, the repeating pattern format has been used in myriad collections, from 1980s High Jewellery icon Parentesi and Spiga collections to Alveare and Trika. The popularity of the modular technique is multi-faceted: each module is well-defined and free from ornamentation so that it can be easily reproduced and combined to form a variety of designs. The modules are assembled piece by piece, which is essential to maintaining the flexibility and integrity of the design.
Now, the three Serpenti Spiga novelties collide that sensibility with Bvlgari’s jewellery-making expertise, for an impeccable reimagining of the line in brilliant diamonds and precious rose or white gold, according to the models. With its refined and contemporary matelassé pattern and modular construction technique, it represents another expression of a Bvlgari style that would come to characterize the Maison’s watches and jewels. Production of the Serpenti Spiga watches entails skilled manual labor. Though each single modular element is cast and produced in series, it is always finished and meticulously assembled by hand. Each individual piece is a triumph of focused artistry, executed with passion and skill: the two-row bracelets comprise 70 different elements, while the single-row watches comprise 40 links cast from 40 different moulds. The process requires hours of skilled craftsmanship and consists of inserting the modular elements around an internal flexible spring. The gold links interlock seamlessly, requiring no soldering, creating a flexible band that is then shaped into bracelet watches, which fit perfectly and comfortably around the arm. A brilliant all-diamond High Jewellery interpretation, elegantly adorned with more than 800 diamonds and a cabochon-cut blue sapphire on the crown, completes the collection.
Once again, Serpenti wraps its wearer in a sensual embrace. It is a style that keeps secrets, dominates the day and shines at night. The unexpected metamorphosis of Serpenti watches never ceases to amaze with its outstanding power of rejuvenation. And yet the serpent remains true to itself no matter what form it takes, authentic and unmistakable through every transformation.

LVCEA
INTRODUCING THE NEW LVCEA WATCHES
A MASTERFUL PARTNERSHIP OF ARTISANAL CRAFTSMANSHIP AND WOMEN’S HOROLOGY

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For 2021, LVCEA captures the light anew, leveraging the world’s most prestigious decorative arts to create sublime pieces that blur the line between jewel and watch. Animating the whole collection with fresh excitement, energy and genuine artistry, the new LVCEA Intarsio Marquetry timepieces reflect Bvlgari Watches identity as the Roman Jeweller of Time. Deepening the brand’s exploration of Estetica della Meccanica, the industrial-design influenced aesthetic that has long been a hallmark of Bvlgari style, the new LVCEA Skeleton interpretation further confirms Bvlgari’s commitment to feminine watches with the only skeletonized watch on the market made expressly for women.
Since its debut in 2014, the LVCEA watch has become a symbol of radiant yet modern femininity. Elegant but approachable, it is the essence of the daily round watch — a timeless timepiece to complement the moments of a contemporary woman’s life. These are timepieces for everyday; accessible but captivating, joyful and chic, with a round dial to reflect the light that inspires its name
Furthering a classic métiers d’art technique applied to the mother-of-pearl, the new LVCEA Intarsio Marquetry timepiece infuses the Maison’s signature daily round watch with an additional jeweller’s touch. Each interpretation features a grey mother-of-pearl dial that allows the light to pass through it, recalling the Roman sky in its blue and white pearlescence. Rather than flat, the dial is three dimensional, constructed with mother-of-pearl pieces that are individually worked and faceted, then assembled one by one to create the effect of volume and evoke the rays of the sun. Inspired by “intarsia” – marquetry’s ancestor – a technique that dates back to antiquity and had its heyday in the 14th century when Italy revolutionised its use by applying it to furniture.
Building on these powerful origins, Bvlgari has employed this Renaissance art since the 1970s, using this ornamental motif to adorn its jewellery. The Jeweller transposes it into its watchmaking universe by inlaying its dials with materials such as mother-of-pearl and stone. Playing with alternating shapes is what brings life to the motifs in its new Intarsio dials. The pieces are delicately applied and assembled, like a mosaic, with the iridescent reflections of the mother-of-pearl adjusted by the skilled hand of the marquetry expert.
Coming in two different sizes — a 28 mm quartz movement model or a 33 mm automatic movement model — and featuring a steel case combined with a black or grey alligator strap, the three new editions are magnificent — and yet they remain completely approachable, each piece beautifully suited to daily wear.
With its skeletonized dial, the new 33mm LVCEA Skeleton is a further refined expression of the Estetica della Meccanica, wherein the machinations of the timepiece are put on display, becoming part of the overall aesthetic.
A fascinating window into the art of watchmaking, it pays homage to the dazzling and delicate complexity of mechanical timepieces, a virtuosic display of Haute Horlogerie that reveals the hidden depths of the LVCEA. Like a glimpse of the timepiece’s beating heart, the model showcases the exquisitely complicated automatic winding BVL 191 skeleton movement, crafted in-house in Bvlgari’s Manufacture in Switzerland. And, in a twist of irreverent glamour that is unmistakably Bvlgari, the letters of the watchmaker’s logo are the essence of the skeleton design. Set with 140 diamonds, its dial is an ingenious fusion of form and function. Featuring a steel case with gold bezel, the watch face is further finished with a single pink cabochon-cut stone on the crown, and comes on a blue alligator strap with ardillon buckle.
Perfectly complementing the 2021 LVCEA novelties, a new version in steel featuring a refined black lacquered dial represents another design choice that speaks to Bvlgari’s boldness and aesthetic daring. The 33 mm watch comes with an automatic movement and on a black varnished calf strap. Together, the dark lacquered dial and varnished strap feel audaciously modern.

OCTO FINISSIMO
THE WATCHMAKING ICON OF THE XXIST CENTURY
2021’S SPORT-INSPIRED NOVELTIES REVEAL NEW FACETS OF THE OCTO FINISSIMO SAGA, THE EMBLEM OF BVLGARI’S ESTETICA DELLA MECCANICA

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Fueled by passion, renowned for excellence and artistry, Octo Finissimo continues to stake its claim as the contemporary quintessence of masculinity, this time redrawing the design codes of modern sport watches. For 2021, it sets a new paradigm for performance-inspired style with the introduction of three novelties: the Octo Finissimo S in a new monochrome style, the Octo Finissimo S Chronograph GMT, and the Octo Finissimo Chronograph GMT Titanium with a new dial and rubber strap.
Octo Finissimo was a rule breaker from the moment it made its entrance in 2014, and has continued to redefine the boundaries of style and modernity with every new edition. A bold alternative to the established codes of traditional men’s timepieces, it is set apart by its eight-sided ultra-thin design, an intersection of circle and square inspired by Rome’s architectural wonders, which is rendered throughout the line in minimalist, mainly monochrome aesthetic. The element that separates an Octo Finissimo design from any other is its thinness, which set six world records in six years, including in 2014 the world’s thinnest tourbillon, in 2016 the thinnest minute repeater, in 2017 the thinnest automatic watch, in 2018 the thinnest automatic tourbillon, in 2019 the thinnest automatic chronograph and in 2020 the thinnest tourbillon chronograph. An unparalleled feat of avant garde technology and Swiss expertise, its remarkable proportions are an extraordinary achievement of watchmaking innovation, a story of precision and determination powerful enough to shift the paradigm of men’s watchmaking. Octo Finissimo’s unconventional approach extends to its aesthetic and thoroughly modern design as well; the collection is known for its use of uncommon materials such as titanium and ceramic.
Bvlgari designs have long been influenced by Estetica della Meccanica, or the aesthetic of mechanics, wherein ingenious function takes shape as exquisite form. Octo Finissimo is the ultimate emblem of this design philosophy, as innovation and mechanical mastery continue to inspire the latest editions in the line.
With the introduction of the new interpretations and features for 2021, Octo Finissimo further confirms its position as the watchmaking icon of the 21st century.
In 2020, Octo Finissimo disrupted the luxury sport watch segment with the introduction of the Octo Finissimo S, a stainless-steel design featuring the thinnest automatic movement and a water resistance of 100 meters, made possible by increasing the case just slightly to 6.4mm and adding a screw-down crown. Now, the Octo Finissimo S is available in a new monochrome edition. This new stainless steel version features a 40mm steel satin-polished case with a new silver vertical-brushed monochromatic dial looking particularly contemporary and striking against the radial brushed bezel. The watch houses the automatic in-house ultra-thin caliber BVL 138 with micro-rotor (2.23 mm) and displays hours, minutes and uncentered small seconds at 7 o’clock. Being a luxury sport watch, the model is water-resistant up to 100 meters with a polished steel screw-down crown set with ceramic.
This year Bvlgari further expands its Octo Finissimo S line with the new Octo Finissimo S Chronograph GMT, equipped with the automatic in-house chronograph and GMT ultra-thin calibre BVL 318 with peripheral rotor (3.30 mm thick). Blending sporty practicality with mechanical complexity, this ultra-modern timepiece is available in satin-polished steel with a new blue sunray dial paired with the silver counters for a more sport chic look. Its ingenious mechanism allows to display a second time zone on the sub-counter at 3 o’clock. The octagonal case (8.75mm thick) features a diameter of 43 millimeter, complemented by an integrated vertical brushed steel bracelet with polished parts. Reaffirming the sportier character of the Octo Finissimo S line, the watch features a larger screw-down crown than the former sandblasted models to ensure water resistance up to 100 meters.
The third novelty for 2021 is a new version of the Octo Finissimo Chronograph GMT Titanium, which is now available with a new dial and a rubber strap for a sportier look. Arguably, the world’s automatic chronograph, the 42mm watch features automatic in-house chronograph and GMT ultra-thin caliber BVL 318 with peripheral rotor (3.30 mm) and has an overall thinness of 6.9 mm. As the previous novelty, it has a combination chronograph and GMT function that allows it to show two time zones at once. Moving ahead from its original matte titanium monochrome aesthetic, for the first time the Octo Finissimo Chronograph GMT Titanium is crafted with a titanium case and black opaline dial for lightweight strength and anti-corrosion and comes on a texturized rubber strap with titanium pin buckle.
A distinctive outlier in the field of men’s watches, Octo Finissimo has always been known for its mechanical excellence and audacious design. Now, with the introduction of these luxury sport models and ever-innovative technologies it emerges as a paragon of the future, raising the bar as the watchmaking icon of the 21st century.

DIVAS’ DREAM PEACOCK
DREAMING IN COLOUR
BVLGARI REVEALS A NEW CHAPTER OF ITS COLOUR TREASURES TALE WITH THREE NEW DIVAS’ DREAM PEACOCK ITERATIONS BLENDING PRESTIGIOUS DECORATIVE TECHNIQUES AND HOROLOGICAL COMPLICATIONS

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Bvlgari introduces three new Divas’ Dream watches for 2021: Divas’ Dream Peacock Dischi, the Divas’ Dream Peacock Diamonds and the Divas’ Dream Peacock Tourbillon Lumière, thereby enriching the Divas’ Dream collection with its latest passion for exquisite, ebullient colour — and representing the evolution of the Colour Treasures theme that was first introduced with the Serpenti Rainbow collection. Bvlgari has long been known as the Master of Coloured Gemstones, artfully combining brilliant gems in daring ways. Colour is in the Maison’s DNA, and one of the most recognisable and iconic features of every Bvlgari creation. Now, the extravaganza of colour continues with the launch of the new Diva’s Dream styles that celebrate the beauty of colour in the purest, most saturated hues yet.
Crafted using some of the world’s most prestigious decorative arts, the new Divas’ Dream watches are a glorious synthesis of haute joaillerie and haute horlogerie, uniting irresistible style and jewellery-making know-how with rare Swiss watchmaking precision and expertise. Drawing on Bvlgari’s enduring fascination with natural world, the three new models represent a continuation of the Maison’s Divas’ Dream Peacock collection. This magical theme is brought to life on the dial through such ancient, intricate techniques such as marquetry, miniature painting and champlevé that Bvlgari has employed for over 130 years.
The Divas’ Dream watch collection tells a tale of beauty, of the remarkable elegance of Divas throughout history – women who have the power to captivate with their exquisite style and charm. Inspired by the divas of Dolce Vita – those stars of Cinecittà that have become iconic through the years – the watches define modern glamour with unapologetically feminine and distinctly Italian flair. A nod to Bvlgari’s Roman heritage, the peacock series of Divas’ Dream watches pays homage to their charms, channeling the preening spirit of nature’s most diva-like figure: the peacock. This is an entirely natural choice, since this sensual watch with its highly distinctive character draws inspiration from the fan-shaped mosaics of the Caracalla thermal baths, which also portray peacocks. This bird, conveying a wealth of symbolism, has been repeatedly represented in countless guises for more than four thousand years. In Medieval times, it was thought to be immortal. A symbol of fertility and permanence in India, the peacock is also featured on either side of the tree of life in the Middle East. Also known as the favourite creature of Juno, the wife of Jupiter in Roman mythology, its colourful depiction appears on a number of ancient mosaics.

REGAL BEAUTY, EXTRAORDINARY CRAFTSMANSHIP

Precious and brilliant, the new Divas’ Dream watches are exuberant with colour, using unexpected materials and metiers d’art to create wearable masterpieces.
Crafted in a limited edition of 50 pieces, the Divas’ Dream Peacock Dischi features a natural peacock feather marquetry dial. Using this inlay technique that dates back to antiquity and was a popular technique in Renaissance Italy, before being revived by Bvlgari in the 1970s, the dial is set with 24 natural hand-cut feather elements with a central circle fully depicting the “eye” of the peacock feather. The feathers are the result of a careful selection process that involves sorting through nearly 500 to find the greatest colour, texture and harmony. Once selected, each feather is passed over an antique brass steam engine to reveal its natural brilliance. They are then trimmed, glued, cut and pieced together to create the watch’s silky and reflective mosaic finish. The elegance of the feather marquetry dial meets watchmaking expertise in the in-house BVL 308 “dischi” automatic movement, an exquisite technical solution based on the rotation of two discs indicating hours and minutes respectively through a round and a pear brilliant-cut diamond. The case is embraced at either end by two fan-shaped motifs that connect to a deep blue alligator bracelet.
A masterpiece of haute joaillerie and haute horlogerie in a 10-piece limited edition, the Divas’ Dream Peacock Tourbillon Lumière features a 37mm rose gold case, bezel and lugs set with brilliant-cut diamonds and a skeletonized dial decorated with natural peacock feather marquetry and snow-set diamonds. The eye is naturally directed down to the sophisticated skeletonized tourbillon movement, that is the BVL 208 caliber. Exquisite in every way and decorated with real peacock feathers, each dial is created by a single artisan in a process that takes some six weeks to complete. A truly meticulous process, the gold dial must first be laser cut using a cloisonné technique to make room for the peacock feathers. Only the iridescent part is used, and it is a rare challenge to find the perfect form — 80% of the dials proposed are rejected in order to find 10 perfect ones. The small feather elements are cut one by one and glued to the dial to create a work of unparalleled brilliance and beauty. The haute gamme hand-finishing of the movement brings further luminosity and brilliance to its precious metal, evoking the radiant hours of romance from the magical Dolce Vita of Rome.
With the introduction of these three new Divas’ Dream Peacock styles, Bvlgari casts a spell of sheer beauty, painstakingly rendered using the world’s most delicate art forms — and paves the way for a new definition of unapologetic feminine glamour.
Next in the magnificent series, the Divas’ Dream Peacock Diamonds features a peacock motif set against a mother-of-pearl backdrop. The bird appears in all its glorious majesty, delicately hand-painted with meticulous partitions evoking the precious Roman mosaics in blue and green shades. This refined and precise work requires 20 hours to apply the 14 colours needed to complete the decoration. To create the peacock outline that adorns the dial, Bvlgari used a goldsmithing technique called champlevé. Dating back to the Middle Ages, this method allows material to be engraved so that miniature painting, enamel and marquetry can be applied. It leaves the outline of the design slightly raised, creating delicate contours which can then be filled in. In this iteration, the dial’s rich hues are crowned with diamonds for a spectacular effect and enhanced by a supple bracelet featuring the Diva signature fan-shaped motif, entirely set with diamonds. The mechanical self-winding movement, Calibre BVL 191, powers the watch.

OCTO ROMA CARILLON TOURBILLON: MASTERPIECE OF SOUND
ITALIAN DESIGN ELEVATES THE MICRO-MECHANICS OF SWISS WATCHMAKING, FOR A NEW LEVEL OF SENSORIAL EXPRESSION

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Bvlgari Haute Horlogerie is once again the spotlight, proudly presenting its new Masterpiece of Sound, the Octo Roma Carillon Tourbillon. Designed to raise the level of sensorial expression through sound, the timepiece features a three-hammer chime combined with a tourbillon regulator: an artful Italian interpretation of Swiss watchmaking expertise that comes to life in its innovative materials and audacious design. A perfect fusion of artistry and technique, in which precision is the framework that underpins exquisite, transcendent beauty.
Shifting the paradigm of modern-day horlogerie, Bvlgari has established itself as the Master of the Estetica della Meccanica, balancing superior savoir-faire and the innovative aesthetics of ultra-thin watches to create groundbreaking timepieces. This expression of the unique fusion between cutting-edge design and the technical expertise of Swiss watchmaking is an exercise of the highest complexity which can be seen in Bvlgari’s mastery of highly complicated watches, including the whole typology of chiming timepieces: 2, 3 and 4 hammers, from the Octo Finissimo Minute Repeater to the Octo Roma Grande Sonnerie. Thanks to its unrivalled expertise in this field, now the brand explores a new facet of its Estetica della Meccanica inspiration, creating another Sinfonia della Meccanica with the Octo Roma Carillon Tourbillon.

THE BVLGARI SINFONIA

Expressing the intangible emotion of music with the tiniest complex mechanics is something that could only exist in the world of watchmaking. Creating the perfect, ethereal, chills-inducing chime is a complicated art, one that Bvlgari has devoted itself to, creating a masterful three-hammer chiming watch that using ultra-complex mechanisms and the innovation of a metal grid on the movement that helps to propagate sound throughout the case body.
A Sinfonia is an orchestral interlude in a large-scale vocal work in which the maestro coordinates all the instruments. It is a triumph of precision and technique, a movement that produces an experience of resounding beauty. In creating the Octo Roma Carillon Tourbillon, the Bvlgari master watchmaker is the maestro, choosing, finishing and assembling hundreds of micro parts to create the perfect chime. Like the orchestra conductor, he uses the strictest parameters to create something transcendent and captivating. It is an undertaking of utmost skill: Bvlgari chiming watches can require up to 1200 components in the case of the 4 hammers Grande Sonnerie — a true Sinfonia della Meccanica.

PARALLEL PASSIONS

Music is woven into the very fabric of Italy; evoking culture and history, the country’s most famous works resonate with passions passed down over centuries. Similarly, Swiss watchmaking is a story of devotion; that single-minded pursuit of excellence that deepens over generations.
Opera was born in Italy around the year 1600 and, to this day, Italian opera continues to dominate the genre. Works by native Italian composers of the 19th and early 20th centuries, such as Rossini, Bellini, Donizetti, Verdi and Puccini, are among the most famous operas ever written and today are performed in opera houses across the world.
While opera was taking root in Italy, Swiss watchmaking was developing in Geneva in the second half of the 16th century. From Geneva, techniques and innovations spread over the Jura Mountains to other regions. The Swiss watch industry continued to flourish during the 19th century and, by the middle of the century, the Swiss became the world’s most important watch manufacturers.
For five centuries, each art form has been a source of wonder, enchantment and inordinate beauty. And now, with the launch of the Octo Roma Carillon Tourbillon, the two come together in harmony to create a true masterpiece.

PURITY AND COMPLEXITY

Completely manufactured in-house, the brand new manually-wound Caliber BVL428 is 8.35mm thick, and comprises a total of 432 components.
Meeting strict criteria across a number of parameters, the construction of Caliber BVL428 has prioritized sound first and foremost. The power and clarity of the sound is a key point of quality in all striking watches, and the generous proportions of the case are designed to maximize sound propagation, allowing for increased torque of the three-hammer construction and more sound power production. In particular, the middle case is designed to maximize sound and allow it to be broadcast as much as possible. It features hollowings within the design to reduce the amount of metal between inside and outside, and three openings that correspond to the three chimes, to allow sound to exit from the chamber. Chimes are fixed directly on to the casebody for most effective transmission of sound and the case is crafted in titanium to ensure the clearest possible diffusion of sound. The back is also hollowed and revamped with a meticulously crafted titanium grid that protect this resonance zone and allow sound to be transmitted to the outside.
The gongs of the watch were created by hand, in multiple stages. They are folded and formed by hand before being annealed, or hardened, at a temperature of 900 degrees, then cleaned before ironing in the oven at 500 degrees, an operation which will give the metal its crystalline resonance. Like certain components of the striking mechanism, they are lengthened with a file, so as to refine the chords of the ringing. The melodic sequence of this Carillon with three hammers sounding three tones plays the note C for the hours, the mid-re-C notes in sequence for the quarters, and the mid note for the minutes.
The movement is equipped with one classical barrel ensuring the power reserve of at least 75 hours for the movement at full charge, meanwhile the functioning of the sound mechanism is ensured by a spring which is contained in a barrel-shaped container drilled directly in the bridge.
The architecture of Caliber BVL428, the cut-out of the bridges and the positioning of the various components were intended to be original, contemporary and contrasting in order to reveal the beauty of the mechanism. The hammers, gongs, Tourbillon cage and perforated surfaces are crafted in alternating polished steels, while the finely-wrought mainplate and bridges have been treated with PVD. The high-tech carbon-based vacuum deposition is elegant in a modern deep black. This construction is protected by a titanium case fitted with the Carillon activation push-button on its left side.
Available in an ultra-limited edition of 15, each exemplar is engraved, individually, with a number from 1 to 15 on the crown to indicate its singularity within the edition. The watch features a transparent sapphire crystal case-back, water-resistant to 3 Atmospheres, and comes on a black alligator leather strap with a three-blade folding clasp treated with DLC Titanium.
With the new Octo Roma Carillon Tourbillon, Bvlgari adds a new sense by which to appreciate watches: hearing. It’s an impeccable expression of the Maison’s Sinfonia della Meccanica inspiration, conceived to bring the mechanics to a higher sensorial level set to the music of an exceptional caliber.