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BVLGARI MAGNIFICA 2021 BVLGARI BRAND CAMPAIGN

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It was the early eighties when Bvlgari mesmerized the world with a legendary advertising campaign named “Dream”. Its surreal and eclectic images represented the Roman High Jeweller’s relentless search for beauty and its propensity towards endless creative horizons.

Obsessed with distinctive aesthetics more than ever, now 40 years since, Bvlgari opens a new path into an extraordinary world beyond time and space, continuing to purse ultimate magnificence through its audacious dreams.

An inspiration to dream bold, dream far and dream big - and to always do it with joy – the new MAGNIFICA 2021 Bvlgari Brand Campaign invites to set imagination free and give shape to each and every vision. Because dreams can take you anywhere and they have the power to make life simply magnificent.

It is in Rome that, dream by dream, Bvlgari dared to craft joyful and vibrant creations imbued with the exciting spirit and energy of the Eternal City. The unique collision of aesthetic exuberance, eternal modernity and art de vivre that runs through every corner of the city, resonates in the Roman Jeweller’s unique designs and is now the inimitable inspiration behind Bvlgari’s new ode to life.

Enjoying magnificent moments is a diverse, multi-faceted and multi-talented quartet of powerful women, inclusive of an eclectic spectrum of identities, starring Hollywood star Zendaya, Italian top model Vittoria Ceretti, member of the global musical phenomenon BLACKPINK Lalisa Manobal, aka LISA, as well as supermodel Lily Aldridge. Four indomitable talents that with their independent attitude and individual vision blazed their own paths in different fields.

With her multiple talents reflecting the dynamic Generation Z spirit, actress Zendaya stars for the second time in a Bvlgari Brand Campaign. An emblem of strength, empowerment and resilience, she is a source of inspiration for more than 90 million of followers and for the Roman Jeweller itself.

Used to travel the world since the age of 14 to work with the greatest designer and most famous photographers, Vittoria now makes a stop in her home country to turn an imaginary Rome into her latest runway. Mysterious and simply stunning, she exudes the kind of attitude only Bvlgari can inspire.

Aged 24, the fashion icon and member of the global musical phenomenon BLACKPINK LISA wears Bvlgari her way, making every shot of the Campaign a stage to light up with her unique presence. Her bold and exclusive performances are perfectly in tune with the marriage of irreverence and ultimate glamour Bvlgari stands for.

Genuine and naturally sophisticated, supermodel Lily Aldridge is part of the Bvlgari family for the sixth year now and keeps enchanting her global audience with her unmatched vitality, seduction and positive energy.

These icons of true empowerment, who live life on their own terms, wear some of Bvlgari’s most legendary designs - from charming Serpenti, to glamourous Divas’ Dream and scintillating Fiorever jewels through breathtaking High Jewellery creations - in the dreamlike, almost surrealist images shot by Spanish director and photographer Txema Yeste, a master in capturing the strong and multifaceted nature of his characters.

For MAGNIFICA, Bvlgari brings Rome to the world. In an almost dreamlike scenario, the four women enter the scene giving free rein to their wishes.

Dream and reality, unrestrained beauty and authentic joy, the intensity of a moment and timeless glory complement each other in settings beyond space and time. Secret views, seductive statues that seem awaken to life, an ancient eden blooming with fresh flowers every day: this is the reign of infinite possibilities.

A Campaign that will transport you in a world of eternal magnificence, where imagination knows no boundaries. After all, what would life be without our dreams?