Chopard opens on New York’s legendary Fifth Avenue

Chopard's new American home holds deep significance for the Maison and has the ambition to become an integral part of New York's vibrant life

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The Swiss family-owned jewelry and watchmaking Maison Chopard opened a new flagship store on Fifth Avenue in New York City within the prestigious Crown Building – the beating heart of American luxury. The boutique opening took place in the presence of the Maison’s Co-Presidents Caroline and Karl-Friedrich Scheufele, along with Uma Thurman, Katie Holmes, Maria Borges, Maye Musk, Olivia Palermo, Johannes Huebl, Pete Davidson, Liev Schreiber and Fai Khadra. It was followed by an exclusive dinner held at Arva at the Aman Hotel.

In keeping with Chopard’s family spirit, this new address – just like the Maison's flagship boutiques in London, Paris, Dusseldorf and Milan – is conceived as a new home with a unique identity inspired by the aesthetical character of the city. At the Crown Building, visitors will be welcomed with the warm hospitality Chopard is renowned for in an elegantly designed New York townhouse home imbued with the art deco style of the hosting building.

New York elegance meets European craftsmanship

The airy ground floor filled with natural light features a dark gray and white veined “Fior di Bosco” Italian marble floor and an impressive high ceiling adorned with magnolia tree leaves made of Murano glass by Venini seemingly floating in the air. Four openings on the walls frame a cascade of more Murano glass magnolia leaves with color variations evoking the four seasons – they are a nod to the nearby Central Park's magnolia trees and Chopard’s commitment to nature. Brass details echoing the large arches of the entrance embellish the velvet-covered custom-made walnut furniture. The walls will be decorated with a regularly changing display of contemporary art to renew the ambiance and provide striking surprises for customers and visitors.