Red Carpet Collection

'Chopard Loves Cinema' A prestigious evening held in Thailand to present the collection and celebrate 25 years of official partnership between Chopard and the Cannes Film Festival

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To celebrate the unconditional ties binding Chopard with cinema through 25 years of official partnership with the Cannes Film Festival, Thursday, December 1st 2022 saw Chopard and ST Diamond holding an exclusive lunch and dinner for press and clients at the Kimpton Maa-Lai Library. Seventy-five Haute Joaillerie creations, freely inspired by the cinematic repertoire of Chopard's Co-President and Artistic Director, Caroline Scheufele, were presented at this event. In tribute to the Maison’s loyalty to the seventh art, 'Chopard Loves Cinema' is the theme of this Red Carpet Collection.

Bangkok’s Kimpton Maa-Lai Library was the scene of an exciting lunch and dinner hosted by Chopard and St Diamond in celebration of Chopard’s long love affair with the seventh art and the Cannes Film Festival in particular. The event was accompanied by a stunning presentation of Chopard’s Red Carpet Collection, featuring 75 pieces representing the age of the Festival, and entitled "Chopard Loves Cinema", in honour of the Maison’s passion for the silver screen.

Echoing the theme of the Red Carpet Collection, the décor took guests on a journey through the grand history of cinema since its beginnings in black and white.

Reflecting all the jewellery mastery of Chopard’s Haute Joaillerie workshops and featuring various cuts and hues, the emeralds, diamonds and sapphires of the 75 creations sparkled gloriously against the backdrop of the evening sky from an open display within the glass enclosure of the library enabling guests to have an up-close look.

High jewellery and precious gemstones of Emerald, Diamonds, Sapphires in various cuts and brilliant hues lighted up and dazzled gloriously on the open display set against the glass enclosure of the library enclaved by the evening night sky.

Chopard, artisan of international filmmaking’s most prestigious trophy

The Palme d'Or – that immutable symbol of the Cannes Film Festival – was specially flown in for the event. Traditionally awarded to the best film presented at the official competition every year, it was redesigned in 1998 by Caroline Scheufele, whose passion for filmmaking has always shone brightly in the Chopard firmament.

At the event, Pierre Millereau (Chopard Managing Director of Asia & Oceania) and Tanaporn Jiramaneekul (General Manager of ST Diamond) welcomed and thanked all guests for attending, inviting them to discover the exquisite Red Carpet Collection, also specially flown in for their viewing pleasure.

Adding to the cinematic atmosphere, guests were treated to a specially curated burlesque dance performance, with the mesmerizing vocals of Ms Lukejan and her band performance contributing to the air of romance that lingered through the night with a medley of love songs.