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Grand Prix d’Horlogerie de Genève 2021

Chopard’s Flower Power timepiece wins Best Jewellery Watch Award

Geneva, 5 November 2021 – Chopard Co-President Karl-Friedrich Scheufele was yesterday presented with the Jewellery watch award for the Flower Power timepiece at the 20th Grand Prix d’Horlogerie de Genève held at the Théâtre du Léman.

A capsule in the Paradise-themed 2021 Red Carpet Collection, the Flower Power jewellery watch was designed by Chopard Co-President and Artistic Director, Caroline Scheufele. Drawing inspiration from the lush nature of the mythological or real places populating her fantasy repertoire, she conceptualised this one-of-a-kind timepiece with diamonds and pink sapphires transformed into subtle flower garlands totalling around 76 carats. The pink mother-of-pearl dial itself is meticulously set with 12 pink sapphires. In tribute to a Paradise of light and colour, the entire watch is made of ethical Fairmined-certified 18-carat white gold, reflecting Chopard's commitment to Sustainable Luxury. More than 30 talented artisans in Chopard’s Haute Joaillerie workshops combined their talents in pushing the limits of feasibility to bring to life this creation, recognised by the jury of the Grand Prix d’Horlogerie de Genève.

“Tonight is especially important to us because my sister was very keen to win this category again. We are very happy because the jewellery watch is very much part of Chopard and this award is a wonderful recognition of our ancestral know-how. The Flower Power watch is particularly true to the spirit of what a High Jewellery watch should be – constructed around the stones themselves and with a great play on light, resulting in a sensational effect on the wrist.” said Karl-Friedrich Scheufele upon receiving the award.

Previous awards to Chopard include the Middle East Public Prize in 2003 with the Happy Spirit; the “Extra-Plate” Watch Prize in 2006 with the L.U.C XP; the Jewellery Watch Prize in 2010 with the High Jewellery Owl Prize; the Jewellery and Artistic Crafts Watch Prize in 2012 with the IMPERIALE Tourbillon Full Set; The Jewellery Prize in 2013 with L’Heure du Diamant, and two prizes in 2017 with the Aiguille d’Or going to the L.U.C Full Strike and the Jewellery Watch Prize to the Lotus Blanc Watch.


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