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DOLCE&GABBANA AT CIIE 2020 A journey of Italian craftmanship and aesthetics in China

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Italy and China: An indissoluble bond between two cultures, a friendship lasting centuries. Two ancient countries, though far away from each other, with deep friendship and similar spirits: soulmates from two ends of the Silk Road.

Following the great success of the 2019 edition, Dolce&Gabbana renews its participation in the China International Import Expo (CIIE) from November the 5th to 10th, the large-scale trade fair conceived by the Chinese Ministry of Commerce and the Government of the Shanghai Municipality. The brand has also announced it will actively participate in the Expo for the next three years, solidifying a five-year long commitment from 2019 to 2023.

A collaboration between two millenary cultures so geographically distant and yet so close in values, that it has its roots in the many cultural and economic exchanges that have taken place since ancient times, and formalized with bilateral diplomatic relations in 1970. Exactly fifty years after that pact, the Italian fashion house cherishes this symbolic milestone, with its own contribution to promote synergy, solidarity and friendship between the two cultures.

Dolce&Gabbana, which has always been an ambassador of Made in Italy in the world, will be present at the fair as one of the selected exhibitors of international luxury with a stand located in a strategic position, which will recall at first sight a typical Italian square in celebration: the characteristic lights, symbols of joy and tradition, will frame the creations of the brand and the stations of the Italian artisans at work. By virtue of the wonderful experience of last year, in which the know-how was the undisputed protagonist, enjoying great success among visitors, this year tailors, embroiderers, decorators, and goldsmiths will alternate in a great symphony of Fatto a Mano, giving light to the values of craftsmanship, attention to detail and love for art that Dolce&Gabbana has always shared with the Chinese manufacturing culture.

A further tribute to the prosperity of the two countries, to the circumnavigation of the first travelers and exchanges that characterized their journey on the Silk Road is the Scarf Collection that bears its name, launched in January 2020 to commemorate the fiftieth anniversary of diplomatic relations between Italy and China, and which will find ample space at the CIIE. The charm of a distant and ancient history: The Silk Road Scarf Collection tells the story of scarves and this precious timeless fabric, poised between art and the boundless beauty of subjects painted entirely by artists’ hands.

Art, fashion, tradition, but not only: to affirm the link between the two countries, also the presence of the researchers of Humanitas University, Italian excellence in the world of scientific research that has deep exchanges with the University of Wuhan. Dolce&Gabbana has been collaborating for several years with Humanitas University to face together today’s new challenges with passion and responsibility.

The Dolce&Gabbana stand at the CIIE will give both visitors and online users the opportunity to immerse themselves in the universe of the brand, thanks to interactive digital experiences including augmented reality and a dedicated mini-program: a unique and innovative showcase that will enhance the encounter between two cultures, between tradition and innovation.


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