DIOR PRESENTS THE GEM DIOR

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An original collection of seven watches and eleven pieces of jewelry by Victoire de Castellane, Gem Dior exalts the House's creativity and excellence of savoir-faire. “I wanted to design a collection of watches and jewelry that wasn’t figurative,” confides the Creative Director of Dior Jewelry. “The spirit of this collection is modern, it’s a style I would describe as abstract organic, an organized commotion that proved a true technical challenge for our ateliers.” For example, the timepiece’s original casing mimics the appearance of minerals, while the bracelet was inspired by the way Monsieur Dior pinned fabric samples for his haute couture creations on sheets of paper. The atypical geometry of Gem Dior also extends to an irresistible series of rings, bangles, and earrings. A unique universe that marries audacity and elegance.

DIOR PRESENTS THE GEM DIOR CAMPAIGN

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Dior unveils its campaign presenting Gem Dior, a collection of seven timepieces and eleven jewelry creations by Victoire de Castellane, Artistic Director of Dior Joaillerie. Worn by Cara Delevingne, the House’s captivating muse, this fascinating line blends creativity and excellence of savoir-faire.
Inspired by natural minerals, watches poetically embrace the impish ambassador’s wrist, with an atypical geometry that also appears on rings, bangles and earrings in yellow, white or rose gold, enhanced by dazzling colored stones.