The Only One Lipstick is as unique as the woman who wears it. Its name – The Only One – describes how the radiant shades, sensual texture and customisable packaging make every woman feel as if it was made just for her.
Today, Dolce&Gabbana Beauty reveals a new way to dress the lips with the iconic The Only One Matte Lipstick - an intense, highly-pigmented new texture with a creamy matte finish that lasts all day. To celebrate, four new caps inspired by Dolce&Gabbana motifs have been added to the collection – and each new cap is compatible with every The Only One Lipstick, meaning there are countless new ways for these must-have lipsticks to become individual and unique.
The Product
The Only One Matte Lipstick exudes elegance and ease. The creamy texture, enriched with comforting waxes, creates an effortless application, gliding naturally across the lips with the weightlessness of a cream. This innovative formula is infused with Dolce&Gabbana Beauty’s Mediterranean Glow Complex, an exceptional blend of fig extract, olive oil and hyaluronic acid that preserves lips with supreme comfort and care.
88% found the texture ultra-comfortable*
90% found the application easy
90% found the product lasts well
The long-lasting colour has a velvety-matte finish that lasts all day. Each of the twelve highly-pigmented matte shades, from silky nudes to deep, sultry reds, tells a different story of passion and emotion. Certain shades are now available in both The Only One Luminous Colour Lipstick and the new The Only One Matte – including the it-shades, each of them classics in their own right: #DGAmore is a timeless red created as a tribute to pure love. Passionate Dahlia, like the flower, is delicate but also embodies an intimate passion. Millennial Pink is a daring pop of ultra-feminine bright pink, and Sweet Mamma, like the love for a mother, is the sweetest, purest rosewood pink. The remaining colours are unique to The Only One Matte, each shade with its own story to tell.
89% found the product is highly-pigmented*
95% found the colour is vibrant
For a perfectly-defined lip, The Only One Matte Lipstick works beautifully with the Dolce&Gabbana Universal Lip Liner, a unique, creamy lip pencil that shapes, perfects and locks in colour in an invisible shade suitable for all the lipstick shades.
The Packaging
The Only One Lipstick offers four ways to personalise the lipstick, in gold, lace, damasco and animalier print designs. For the launch of The Only One Matte come four new caps: a fresh rose print; the sacred hearts; polka-dots and a red and gold adornment. Each one a Dolce&Gabbana icon; each a different facet of a woman’s beauty.
The Campaign
The campaign for The Only One Matte Lipstick is embodied by Sicilian model and face of Dolce&Gabbana Beauty Giulia Maenza, who wears The Only One Matte Lipstick in 640 #DGAMORE and playfully chooses between her three favourite caps: the animalier, hearts and red and gold adornment.
THE ONLY ONE MATTE
LASTING MATTE COLOUR LIPSTICK
COLOUR RANGE
Nude:
115 Silky Nude
130 Sweet Honey
150 Creamy Mocha
Pink:
205 Candy Baby
240 Sweet Mamma
270 Millennial Pink
295 Vivid Fuchsia
Coral:
520 Coral Sunrise
Red:
625 Vibrant Red
640 #DGAMORE
670 Spicy Touch
Purple:
320 Passionate Dahlia
LIP DEFINER
UNIVERSAL LIP LINER
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