Tiger in Wonderland - Exploring a Fantastical Adventure

Salvatore Ferragamo launches 2022 Chinese New Year Campaign

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To celebrate the upcoming Chinese New Year, Ferragamo has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger. The print will be integrated into iconic accessories, launching a brand-new 2022 Chinese New Year Special Capsule Collection, paying homage to the brand’s long history of uniting the worlds art and culture with fashion. Dating back to its founder pioneering vision, Ferragamo has been committed to working with artists across different fields to seek breakthroughs and inspiration.

Inspired by traditional Chinese paintings, the print features the tiger which symbolizes passion, daring, auspiciousness and safety in Chinese culture. The tiger plays with other wild creatures, a crane, eagle, deer and monkey in the classic Chinese garden covered in rocks, plants and flowers, presenting a jolly, vibrant scene of renewal.

To celebrate the Year of the Tiger and the special capsule collection, Ferragamo has launched a digital campaign using surreal cinematography to present a magical and charming scene of spring.

Follow the tiger from the Ferragamo’s print and leap into another dimension full of new possibilities. Together, we will discover a world that will guide us into a year filled with new hopes and dreams. Stroll through the water pavilions and peach trees, watching flowers blossom and fallen petals lie in profusion. The world is reviving, imbuing life with beautiful hopes and dreams.

2022 Chinese New Year Collection Highlights
As the key element of the collection, the tiger print is used in the Chinese New Year collection’s silk foulard and Ferragamo Studio Bag, displaying oriental charm and modern sophistication, composing a celebration of the upcoming Chinese New Year.

Red adds festival vibes to the Chinese New Year celebration. Trifolio handbag in red, as the latest version, conveys the warmth of spring, while Chelsea boots become the visual focus. The men’s accessories follow a red and black theme: the 3D texture cross body bag is characterized by the Gancini pattern, while the sneakers have an all over Gancini monogram, representing an on-trend and stylish taste.