Placeholder image

A Future Together, by Wim Wenders Salvatore Ferragamo ADV Campaign Autumn-Winter 2021

Salvatore Ferragamo is delighted to announce that the legendary filmmaker and three time Academy Award nominated Wim Wenders is the director of A Future Together - our Autumn-Winter 2021 collection advertising film.
Placed on the set of a slightly futuristic shoot for an even more futuristic sci-fi movie, A Future Together is a postmodern, multi-dimensional and many-layered reflection upon the exciting potential futures - a myriad of positive possibilities - that await us all.

Shot on location at Milan’s CityLife complex, Wenders' story follows the progress of a stylish film director (rising movie star Gaia Girace), who is at work on a powerfully cast and costumed sci-fi adventure. Increasingly, however, her professional focus on this futuristic narrative becomes entwined in the beginnings of a personal story that’s also full of potential. This is set in the immediate present, thanks to the presence of her laconically handsome sound engineer (musician and model Felix Sandman). Adding a third layer to Wenders’ tale-within-a-tale structure, the photographic campaign for the collection includes a striking 24-image portfolio, captured by Vito Fernicola. Outfitting all these stories is Future Positive, the Salvatore Ferragamo Autumn-Winter 2021 collection - a collection that was itself invigoratingly presented in a filmed format to a boldly forward-facing theme.

The fresh perspective of that technologically advanced and conceptually futuristic collection is translated by Wenders into an optimistic and exhilarating campaign hat is simultaneously light and profound. Just as Ferragamo’s artisans have expertly spun a collection that is both luxurious and provocative, Wenders has used his visual storytelling expertise to craft a reflection that is both thought-provoking and compellingly optimistic.

Wenders said: “Developing a positively energetic story inside the framework of a futuristic setting is a challenge at a time when the future is generally regarded as bleak and dystopian. But sometimes, when the cards are stacked up against you and you have to fight many obstacles, the result can achieve an extra aura of beauty. This was definitely the case at our Ferragamo shoot. Not only did the sun break through the gray sky of Milan, so that the futuristic sites could show their best potential, but also our two young stars were luminous and enchanted. Most of all the collection, when it was finally revealed and worn by the actors, turned out more radiant and spectacular than in our wildest dreams. All we had to do as a film team was to capture that sudden explosion of glorious beauty in front of us.”

This is a campaign and collection that looks to the future in order to appeal to those who are determined to shape their own destinies in a positive fashion. The project authentically reflects Salvatore Ferragamo’s DNA as a “heritage” brand that will forever promote the progressive formula upon which its success is based. This is to combine technological innovation with aesthetic invention to create design that reflects our moment now, and which in the future will appear timeless.

The collaboration with Mr Wenders for this campaign marks the latest chapter in a history that has long been intimately linked with the evolution of film, going back to the starting point of founder Salvatore Ferragamo’s Hollywood Boot Shop in 1923.


Placeholder image


Dior chose Athens, an exceptional destination – the cradle of Western civilization and of European arts – to present its Cruise 2022 collection. In the heart of the city dedicated to Athena, Maria Grazia Chiuri reinvents her genealogy and tweaks House codes like the peplum.

Placeholder image

Happy Diamonds. Seven Happy Women

Diamonds symbolising a call to freedom and happiness: an iconic emblem permeating jewellery and watchmaking alike, Happy Diamonds are a powerful anthem to joy that resounds around the world with unmistakable panache. A legendary Chopard signature, whose colours are now flown by seven Happy Womenwho, each in their own way,...

Placeholder image


The bold new Ferragamo capsule shoe collection for women unveiled on social media, with a short film and dance challenge for the brand’s community. All arts, including dance, evoke an exact image of the era in which they were created and fashion is no different. Indeed, a desire for freedom is more evident than ever before in our attempt to face...

Placeholder image


Stella McCartney has launched its Autumn 2021 campaign, ‘Our time has come’ – projecting a stylish fantasy of animals rewilding London, living freely and taking their places amongst humans whilst wearing sustainable luxury pieces embodying ‘J is for Joy’ from the McCartney A to Z Manifesto

Placeholder image

Chopard in the driving seat at the 2021 ‘1000 Miglia’

For the 34th consecutive year, Chopard is proud to once again participate in the celebrated 1000 Miglia car rally as the historic event's main partner and official timekeeper. The 2021 1000 Miglia, run from June 16th to 19th, will see the usual direction of the course reversed, meaning the 375 entries will travel...

Placeholder image


“The Pre-Fall 21 collection is rooted in casual yet versatile seasonal styles, crafted with purpose and longevity top of mind. With a continued focus on comfort and versatility. We’ve developed a truly transitional collection of modern yet essential styles that create the pillars of the new casual wardrobe.