GIORGIO ARMANI NEVE 2022

AUTUMN/WINTER 2022/23 COLLECTION PRESENTED WITH A SHOW IN ST. MORITZ

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The Giorgio Armani Neve aut umn/winter 2022/23 was presented in St. Moritz yesterday with a show held at the space in front of the Olympia Stadium, the historic and evocative setting for two editions of the Winter Olympic Games (1928 and 1948), located just minutes from the city. The distinctive design perfectly matches the brand's style, making the space a natural theatre for the show and amplifying the surrounding scenery thanks to the existing structure with wooden seats, an external facade of mirrored panels and metal details in light gold.

For the occasion, the boutique in Via Serlas, 22 where the Nev e collection is already available present ed a special set up in line with the concept of the travelling structure, characterised by narrow vertical mirrored elements to reflect the surrounding environment and panorama.

The Giorgio Armani Neve event, organised in collaboration with the Swiss Tourist Board, was designed to minimise environmental impact, in line with the ISO 20121 standard. T he Armani Group avoid ed single use plastic and food waste, incentivised the reuse a nd recycling of materials, and encouraged recycling of waste generated during the event as well as the use of LED lighting Suppliers were also required to comply with specific social and environmental clauses T he Armani Group will offset all event relate d emissions through nature based solutions and commits to continuing to reduce its environmental impact. The Armani Group has also decided to make a donation to “ a Swiss organisation that works for the long term protection of glaciers all over the world.

Giorgio Armani Neve's high altitude tour, inaugurated with the 2021 winter season, has restarted with the first appointment in St. Moritz, which will be followed by stops in other prestigious ski resorts in Europe: Megève (from 6 December 2022 to 30 March 2023), Verbier (18 December 2022 to 18 March 2023) and finally Courchevel (11 February to 7 April 2023).

Giorgio Armani Neve is the selection of garments and accessories dedicated to moments to in the mountains, with a focus on outerwear and sport while reflecting the style and elegance of the brand with a strong heritage imprint. The collection, which was launched in the 90s, is characterized by a reference to the essential design of those years, offering elegant palettes, accurate workmanship and refine d materials.