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Harbour City joins hands with Disney and Pixar to host Hong Kong’s first Pixar Fest New Large-Scale Event Format with Installations & Check-in Points throughout the Mall

[Hong Kong] In celebration of Pixar’s 35th anniversary, Harbour City is joining hands with Disney and Pixar once again to bring to the city the first-ever Pixar Fest from now through 15 August!

Leveraging the horizontal and spacious mall layout, Harbour City adopts a new format to organize a large-scale event with installations and check-in points throughout the mall to diversify foot traffic and minimize close physical contacts. In addition, Harbour City creates a series of interactive activities, including augmented reality (AR) check-ins and an online game, connecting the real and virtual world across offline and online platforms, offering guests multidimensional experiences.

Memorable scenes featuring 12 Pixar movies are brought to life at different parts of the mall. In addition, the iconic Pixar Ball and Lamp installation, 5.2 meters in height, matching the size as that in its headquarters in California, marks its first appearance in Hong Kong at Harbour City’s observatory deck, “Ocean Terminal Deck” under the backdrop of the stunning Victoria Harbour views.

View the Event Video


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