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KARL LAGERFELD ANNOUNCES COLLABORATION WITH MODEL, ACTRESS AND ACTIVIST AMBER VALLETTA


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Valletta — who was a muse of Karl Lagerfeld — will introduce conscious accessory styles for Spring 2021, including a special edition K/Kushion bag.

PARIS, FRANCE (November 26, 2020) – KARL LAGERFELD is pleased to announce its collaboration with supermodel, actress and activist Amber Valletta, to codevelop an eco-friendly accessories collection for the Spring 2021 season. The conscious designs — including a special edition K/Kushion bag — will be crafted with innovative, socially sustainable materials sourced with minimal ecological impact. The KARL LAGERFELD X AMBER VALLETTA designs will launch in March 2021 at KARL LAGERFELD stores worldwide, plus on KARL.COM, Zalando, and more.

“More than five years ago, Amber and I started discussing the possibility to jointly develop a sustainable project,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “We were not ready back then, but continuously kept this objective on the radar. I’m so excited to now bring Amber on board as a sustainability collaborator, to work on such a project and be able to benefit from her great insights and our shared passion for environmental sustainability. Amber and Karl worked together for many years, and she is a true member of the KARL LAGERFELD family.”

“Karl and I had so much history together, and I’m excited to be partnering with his namesake brand for a project that’s so meaningful to us both,” said Amber Valletta. “When I received the first proposals for the co-branding and saw our names together, I was very touched and even emotional. The K/Kushion bag is such a versatile style, and I love how ours will be made with innovative materials and respect for the environment.”

The K/Kushion was inspired by a tailor-made cushion that Karl Lagerfeld carried on his worldly travels; few people knew about the cushion, which he had kept since his childhood, and over time it became weathered and torn. Mimicking this silhouette, the K/Kushion bag has a voluminous effect and is pillowy soft to touch.

The KARL LAGERFELD X AMBER VALLETTA edition of the K/Kushion will be available in two eco-friendly material options. The first is crafted from a vegan cactus leather which is an environmentally sustainable and recyclable material. Engineered by Desserto in Mexico, it has a plant-based, organic carbon content that’s made with huge water savings as no irrigation is required. It’s also cultivated with no chemicals like herbicides or pesticides. The bags are colored with organic pigments; the green option has a pleated finish, while the black option has a sleek, seamless exterior.

The second K/Kushion style is made from a 90% recycled cotton in a neutral sandy hue. The fabric has been certified by the Global Recycle Standard (GRS), an organization that sets requirements for third-party accreditation of recycled content. The bag is finished with a signature stitching effect in a quilted pattern, and a decorative cord detail that’s also made from GRS-certified recycled cotton.

Furthermore, Valletta has selected a range of her essential small accessories including a reusable water bottle, zip wallet, card holder, face mask, and washbag. All of the items have been produced in an ecologically conscious manner that is compliant with KARL LAGERFELD’s Code of Conduct.

The profits generated from the sale of the KARL LAGERFELD X AMBER VALLETTA K/Kushion will be donated to a charity that supports the goals of the Fashion Pact. KARL LAGERFELD signed the Fashion Pact in 2019, as part of its continued efforts to reduce its environmental impact. The Pact has since been signed by more than 60 global fashion brands as a commitment to building a more sustainable future for fashion in the areas of climate, oceans and biodiversity.

The KARL LAGERFELD X AMBER VALLETTA collaboration will launch in March 2021 at KARL LAGERFELD stores worldwide, plus on KARL.COM, Zalando and more.

Social Media: #KARLLAGERFELD #KARLLAGERFELDTH #PATLuxuryGroup

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