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PS PAUL SMITH ASKS “WHAT MAKES YOU HAPPY?”

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For spring/summer ’21, PS Paul Smith presents the new Happy collection with a message of cheerful positivity.

Adding a much-needed sense of optimism to 2021, the PS Paul Smith Happy collection is a simple and universal take on the PS Paul Smith logo that appears on a collection of everyday essentials for men and women.

To capture and transmit this sense of positivity, Paul Smith asked filmmaker Leonn Ward to create a series of original short films, focusing on a collection of street cast models. The question was simple: what makes you happy?

The feeling of being with friends, connecting with nature or listening to music were just some of the answers that came back, and its these moments of joy that have inspired the PS Paul Smith Happy collection.

This season, the Happy logo features on a series of colourful designs with a contemporary edge. You will find nylon outerwear and quilted mid-layers; denim shirts; a collection of casual cotton essentials including sweatshirts, hoodies, polo shirts and sweatpants; plus a series of classic T-shirts in strong colours and bold stripes.