Placeholder image


PRADA MODE DUBAI

NOVEMBER 9–10, 2022 ICD BROOKFIELD PLACE, DIFC



Prada presented the eighth iteration of Prada Mode, a traveling social club with a focus on contemporary culture that provides members with a unique art experience along with music, dining, and conversations.

On November 9th and 10th, Prada Mode Dubai featured a new edition of Pharmacy by Damien Hirst at the ICD Brookfield Place, the newest landmark building in Dubai designed by Foster + Partners.

"I was thrilled and honoured to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,” said Damien Hirst. “I was working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building. Once again, Prada have found a space that provided the perfect place for it. I was so excited to do this! I’ve always thought great restaurants can be seen as art, and art without the evidence as we always remember great meals on great evenings with great people in great places and in this way Pharmacy is definitely a kinetic artwork, that works best filled with people and art existing and living and breathing and eating and drinking and enjoying themselves as one."

DAY 1 - PRADA MODE DUBAI

On November 9th, Prada inaugurated Prada Mode Dubai with different activities such as a workshop, a talk, an opening dinner and a party:

  • During the day, Prada Mode’s guests were allowed to join a spin painting workshop where they could create customized paintings by using templates inspired by Pharmacy symbols.
  • The talk titled “Diversity in the Cultural Landscape”, moderated by Myrna Ayad, featured Visual Artist Afra Al Dhaheri, Art Dubai Executive Director Benedetta Ghione and Director of Alserkal Vilma Jurkute. The conversation explored multiculturalism within the UAE art and culture scenes via the people and art that make the country an authentic and thriving art hub, and surveys future trends and movements.
  • DJ Sanasesh & Rishy Malik B2B and DJ Bobby played during the aperitivo time; while DJ Plead and DJ Habibi Funk performed during the party.

    • DAY 2 - PRADA MODE DUBAI

    On November 10th, Prada Mode Dubai presented the following program:

  • During the day, Prada Mode’s guests were allowed to join a spin painting workshop where they could create customized paintings by using templates inspired by Pharmacy symbols.
  • The talk "How Structures Speak multiculturalism" featured Wael Al Awar, Principal of Waiwai Design, Brendan McGetrick, Creative Director of Museum of the Future and Pallavi Dean, Founder & Creative Director of ROAR, moderated by Laila Bin Brek, Coordinating Director, National Pavilion of the UAE at the Venice Biennale. This session looked at the ways in which multiculturalism has and continues to impact architecture today, with a view of how inspirations, heritage, and sustainability factor in this multilayered equation.
  • The conversation "The Collectionneurs Extraordinaires and their impact" featured HE Sheikh Sultan Sooud Al Qassemi, Founder of Barjeel Art Foundation; Antonia Carver, Director of Art Jameel; Sunny Rahbar, Co-Founder of The Third Line, moderated by Hashem Montasser, Founder of The Lighthouse and collector. This talk surveyed 21st-century patronage, looking at the cultural landscape, its key players and exploring the initiatives, activities, and artists that patrons support.
  • DJ Megatronic and DJ Habibi Funk played during the aperitivo time; while DJ Sanasesh & Rishy Malik B2B and DJ Bobby performed during the party.

    • Fashion

    Placeholder image

    HERMÈS OPENS ITS 19TH LEATHER WORKSHOP IN SAINT-VINCENT-DE-PAUL (GIRONDE)

    Ever since the house was established in 1837, Hermès has always sought to preserve the artisanal dimension of its manufacturing, which is a source of durability, creativity, agility and innovation.

    Placeholder image

    VALENTINO VINTAGE

    The multiform universe of the Maison is composed of infinite constellations. They are the clothes of past collections. Ever-changing, in constant motion, yet almost eternal. Valentino Vintage is the first journey through these collections, now recognized, redefined, reinterpreted.

    Placeholder image

    DIOR PRESENTS SCARVES FROM THE 2022 CRUISE

    Essential accessories in the Dior Cruise 2022 collection by Maria Grazia Chiuri, scarves are unveiled in a series of captivating shots by the photographer Brigitte Niedermair. Playing with duality at the intersection of Surrealism and mythology,...

    Placeholder image

    DKNY PURE Collection ในคอลเลคชั่นฤดูใบไม้ร่วง ปี 2021

    คอลเลคชั่นฤดูใบไม้ร่วง ปี 2021 จาก DKNY แบรนด์ซึ่งมี DNA ของมหานครนิวยอร์กอย่างถ่องแท้ เมืองที่แม้จะเต็มไปด้วยความเร่งรีบวุ่นวายทว่าแฝงไปด้วยเอกลักษณ์อันโดดเด่น ทั้งยังเต็มเปี่ยมไปด้วยเสน่ห์และความฝันที่เต็มไปด้วยพลังอย่างไม่มีที่สิ้นสุด...

    Placeholder image

    “Stella Shared 3” ยูนิเซ็กซ์แคปซูลคอลเลคชั่นใหม่จาก STELLA McCARTNEY

    STELLA McCARTNEY นำเสนอ “Stella Shared 3” แคปซูลคอลเลคชั่นที่สามารถสวมใส่ได้ทั้งสุภาพบุรุษและสุภาพสตรี โดยเป็นคอลเลคชั่นเสื้อผ้าที่เลือกสำรวจคุณค่าและสุนทรียะร่วมของเสื้อผ้าในคอลเลคชั่นฤดูหนาวปี 2021...

    Placeholder image

    DIOR PRESENTS THE DIOR BOBBY BAG IN A NEW EAST-WEST FORMAT

    For the Dior 2022 Cruise collection, Maria Grazia Chiuri reinterpreted the iconic Dior Bobby bag in an original, rectangular East-West format. Available in black, latte, rose des vents pink, amber, or yellow, it comes with a short,...

    Placeholder image

    BURBERRY REVEALS THE HERO CAMPAIGN - STARING ADAM DRIVER

    ‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Hero – my first fragrance for Burberry. I wanted Hero to encapsulate modern masculinity, to play on the essence of primal human and animal..