DIOR PRESENTS DIORIVIERA POP-UPS FROM AROUND THE WORLD

THE NEW DIORIVIERA POP-UP IN HUA HIN, THAILAND

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The Maria Grazia Chiuri-designed Dioriviera summer capsule continues its reinvention. The House's style fundamentals* in luminous fluorescent shades of blue, orange and pink - inspired by the Fall 2022 line - come out to play on ready-to-wear, leather goods and shoes. Throughout the summer, these breezy creations will be presented in a series of ephemeral showcases around the world, extending an invitation to a sunny escape.

The pop-up stores come dressed in toile de Jouy, reinterpreted by the Creative Director of Dior women's collections as relief on a monochrome tapestry, the result of excellent craftsmanship. Echoing this timeless motif, enchanting tropical foliage, in the season’s vibrant orange and blue hues, blossoms in each space.

In the heart of this lush, revisited jungle, the wild animals that populate the iconic designs of the toile de Jouy come to life as life-size sculptures. Giraffes, tigers, elephants and monkeys pop up through the capsule’s skirts, dresses, shorts, swimwear and accessories. This fairy-tale decor also magnifies the windows and facades of Dior concept stores in sunny destinations - from Mykonos to Bodrum, Capri to Ibiza, all the way to Portofino**.

Dior Maison essentials designed for summer - such as deckchairs, parasols and cushions - are also unveiled to match this wardrobe. These objects of desire furnish the terrace bordering the beach at the InterContinental in Hua Hin, Thailand, the deck of the Dior Tea House in Chengdu, and the pool - rechristened Dioriviera for the occasion - at the Jimbaran, Bali Four Seasons' Sundara Beach Club. In Tokyo, Japan, and Sanya, China, visitors can discover the collection in circular structures made entirely of wood, as if floating on water, like an ode to nature.

A celebration of la dolce vita and the art of living dear to the House.

Discover more about the capsule at Dioriviera 2022 pop-up store at La Residence, InterContinental Hua Hin Resort from June 3rd - 25th, 2022.

*From toile de Jouy to bayadère stripes.
**Another dreamlike address on the Italian Riviera, the Dior concept store in Paraggi will also host the Dioriviera capsule in a unique setting.

DIOR PRESENTS DIORIVIERA POP-UP AND CONCEPT STORES

The continuously reinvented Dioriviera summer capsule, designed by Maria Grazia Chiuri, stands as an invitation to travel. Playing with the House’s fundamentals – from toile de Jouy to bayadère stripes – the collection’s ready-to-wear, leather goods and shoes are illuminated by fluorescent shades inspired by the Fall 2022 line, such as blue, orange and pink. Throughout the summer, these sunny creations will be unveiled in a series of magical settings all around the world – from Mykonos to Bodrum, from Capri to Ibiza, from Tokyo to Paraggi. Echoing these sunny escapes, Dior is unveiling – on Instagram, Facebook and Snapchat – a brand new filter that lets users try on two DiorClub visors or three silk accessories, as well as scan Dioriviera packaging to see the iconic motif’s animals come to life. A celebration of la dolce vita and the art of living so dear to Dior.

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