DIOR PRESENTS THE FALL 2022 COLLECTION IN SEOUL

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For Maria Grazia Chiuri, each collection represents visual poetry, a dialogue between the history of Dior and the ever-changing constellation that is the contemporary world. Justine Picardie's book Miss Dior: A Story of Courage and Couture* retraces the life of Catherine, Christian Dior's sister, and celebrates figures such as Mizza Bricard and Marguerite Carré who contributed to the success of Monsieur Dior. A network of women, a true creative force in the Dior universe, that Maria Grazia Chiuri decided to honor by transforming the emblem found on the jute bags of the Dior family business into a heraldic motif that emblazons numerous pieces. It has become the symbol of a new sisterhood: that of the House of Dior, with the motto L'union fait la force (strength through unity). The rallying cry is brandished by the Dior Fall 2022 line, reaffirming the collaborative dimension at the heart of Maria Grazia Chiuri's creative process.

This coat of arms underlines the major inspiration of the show: the use of the uniform revisited by Monsieur Dior's sophisticated interpretation, with its pleated jackets and skirts. While it can refer to personal sartorial choices that define one's identity, the word "uniform" predominantly elicits notions of a group that erases differences. Maria Grazia Chiuri became interested in school outfits and, above all, in the way students dust off, revamp, and update the tropes of these garments, personalizing them with distinctive details, verging on punk overtones, before venturing through urban landscapes in search of spaces of freedom.

This Dior Fall 2022 collection to be presented in Seoul** - an unprecedented event for the House, for which this will be a first fashion show in the Republic of Korea - thus offers a repertoire of perfect shapes with continuous digressions. It is composed of pleated skirts, black and white kilts; jackets that borrow from the men's wardrobe, rethinking the iconic Bar jacket; men’s long coats and ultra-short skirts; biker shorts matched with white blouses and black ties. Elsewhere, 3D embroidery reveals itself through knitwear, while a fantastic pixelated zodiac is rendered in the style of a video game. The materials favored include fabrics most associated with menswear, but also technical fabrics basking in a reflective Dior grey. A series of evening gowns, especially designed for the show, echo the volumes of the founding couturier's emblematic silhouettes – such as the Junon model – reinvented with asymmetrical cuts, irresistibly daring.

The looks evoke strong concepts such as involvement, communion and sharing - central values for the female figures being paid tribute to, in parallel with the Atelier's petites mains, and their golden fingers that have woven Dior’s history.

* Published by Faber & Faber.
**The Dior Fall 2022 fashion show will be held at Ewha Womans University on April 30 in the Republic of Korea. The House has thus chosen to spotlight its heritage and creativity in one of the world’s most dynamic capitals

STARS IN DIOR

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DIOR AND EWHA WOMANS UNIVERSITY JOIN HANDS TO CELEBRATE YOUTH, EDUCATION AND HOPE

Dior has partnered with Ewha Womans University, which pursues the same vision as the House, to work hand in hand in preserving shared values, to inspire and nurture our future leaders, empowering women to promote gender equality in the community and to create a sustainable society for all.

Dior strives to uphold our social responsibilities honorably in offering a supportive and comprehensive CSR program at Ewha Womans University, providing students with a scholarship, a Women@Dior Internship Program, Retail Management Training Program, and master classes from our leaders; giving students at the University opportunities to experience the diversity and the innovation of the House, with the space and a platform for them to express their personality and opinions openly and creatively.

"The transmission of savoir-faire, education and sisterhood have always been fundamental values at the heart of Dior culture. Today, more than ever, we must enable the younger generations of women to become the talents of tomorrow. I believe that Ewha Womans University is the perfect partner to reach this goal," states Pietro Beccari, Chairman and CEO of Christian Dior Couture.

"I am delighted to work with Dior, one of the most prestigious luxury brands, on behalf of universities in the Republic of Korea. Through various industrial-academic collaborations with Dior including an internship program, I hope that the students will be able to nurture their global capacities and become talents who will lead the hyper-connectivity of our times and fulfill their roles and responsibilities in the world," says Eun Mee Kim, President of Ewha Womans University.

Dior's extensive programs aim to enlighten and motivate the next generations, spark their imaginations to dream bigger and bolder, honoring Monsieur Dior's belief that "Anything you do, work or pleasure, you have to do with passion. You have to live with passion."

ABOUT EWHA WOMANS UNIVERSITY

One of the Republic of Korea's most prestigious universities, Ewha Womans University is a private women's university founded in 1886 in Seoul. It is one of the world's largest female educational institutes, carrying the mission and dream to show the world that what was once deemed impossible for women is possible, confident it will continue to prosper after 136 years of leading changes.

SCENOGRAPHY

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