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Salvatore Ferragamo - Holiday 2020
Unwrapping Joy

Dreaming of togetherness, wishing for joy: this holiday season, Salvatore Ferragamo brings you a special campaign dedicated to the shared time we all hold most dear. As showcased in our warm and witty campaign, preparation begets dreams and anticipation - building the Ferragamo holiday set is part of our holiday tradition.

That tradition also calls for closeness, so a diverse cast unites on set in the season’s most celebratory womenswear, menswear, shoes and accessories. This gathering reflects the delightful holiday narrative of getting together with loved ones to prepare for the holiday, in choosing which gifts to give, and in wishing for those you might receive.

These ingredients combine in a portfolio of festive still-lives that focuses on the interaction between the human hand and Ferragamo’s hand-crafted artisan accessories. Whether through the act of making, giving, or receiving, these are pieces that touch you. And finally, joy: an explosive series of firework portraits puts our Made in Italy pieces front and centre. Happy Holidays!

Creative Director Paul Andrew says: “Tradition and togetherness are core values here at Salvatore Ferragamo: our tradition of hand-made know-how and our network of Italian artisans who apply their diverse and individual skills to work together is the platform that allows us to create, innovate and captivate. For this holiday season it made sense to focus on the traditions of the time; a tradition of gathering with loved ones, of taking time to reflect and enjoy, and of exchanging tokens of respect, love, and affection. Because Salvatore Ferragamo is our work, it is also at the heart of our holiday experience - to be part of the design and creation of a hand-made object that is then selected by an individual as a gift that will touch the heart of a loved-one is a great privilege and source of joy. Our holiday edit features shoes, accessories and clothes that have been created to enhance the quality of life of those who receive them - they are pieces that will stay with you, serve you well, and every day remind you of the person who knows that you will take pleasure in owning and using them enough to choose them as a gift. This holiday collection is what holiday memories are made of.”

Product Highlights
For Her

Modernist tailoring and separates. Metallic knits. Gold-chain dresses and skirts. Gowns in hammered silk and foulard knitwear. Mid-heel Viva shoes and Gancini-fronted crystal embellished ballet slippers. Foulard-pattern Studio bag. Two Viva Bow designs, one featuring a golden bow on black, the other gold-chain effect to complement a matching Viva sandal. A new padded Viva Bow in black. New-shape Gancini-edged sunglasses. Gancini earrings and hardware-embellished leather cuffs.

For Him
Double-layered tailoring. Traditional dress-shirting. Knits and wool separates. Gancini belting. Executive wallets and card-holders. Ferragamo timepieces, bracelets, sunglasses, and sneakers. Hand-crafted Tramezza shoes.

The Holiday collection will take centre stage in Salvatore Ferragamo flagship store windows and be featured across all our digital and partner channels worldwide.

Creative Director: Paul Andrew
Models: Ajok Madel, Simon Martyn, Grace Sharp
Photographer and Video Director: Luca Khouri
Art Direction by: Simon B. Morch



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