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RAG & BONE CELEBRATES THE SPRING CAMPAIGN IN NEW YORK CITY

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rag & bone celebrated the kick off to the brand’s 20th anniversary in its SoHo flagship on Mercer Street and the launch of its new Spring campaign featuring Ashe, Pom Klementieff, Helena Howard, Annabelle Dexter-Jones, Paulina Porizkova, Kendall Harrison, Hopper Penn, Alexandra Shipp, and Kate Bosworth.

Photographed in New York and Los Angeles by Andreas Laszlo Konrath, the campaign images are identifiably rag & bone—the ease of classic denim and tees as well as authentic creative collaboration.

Notable guests in attendance included Helena Howard, Annabelle Dexter-Jones, Paulina Porizkova, Kristine Froseth, Kate Bock, Violetta Komyshan, Marina Testino, Kendall Harrison, Austin Augie, Reid Prebenda, and Sasha Kichigina.

Guests enjoyed food from Gorilla Cheese NYC, drinks courtesy of 1800 Tequila, and a DJ set by Kris Bones.

At the event, guests were invited to join in the campaign by having their portraits taken by Leica Camera and photographer Mark Mann in rag & bone’s Logo Cotton Baby Tee and Established Cotton Flame Tee.

From Friday, April 29 – Monday, May 2, customers can stop by the SoHo store located at 119 Mercer Street to participate in the campaign. With any full price women’s or men’s denim purchase, customers can receive the Logo Cotton Baby Tee and Established Cotton Flame Tee as a gift with purchase and have their portrait taken.

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