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EMPORIO ARMANI MENSWEAR SPRING/SUMMER 2018



Once again, the East meets the West. For Spring/Summer 2018, Emporio Armani Menswear saw the meticulous aesthetic of Japan and made it tangible through clothing. Emporio Armani harmoniously mixed the truly pure Oriental tradition of another side of the world with its DNA in modern way under the concept of ‘Far East Inspiration’.

With Japan as an inspiration, the collection is without doubt composed of the Japanese indispensabilities; from distinctive silhouettes of clothing, folklore, kimono, tuxedo which is adjusted to luxury yet relaxed to outerwear as Armani suits.

Major installment is Japanese prints. Silk is fabric of choice for its luxury and smoothness. There are floral, cherry blossom, graffiti, cool abstract calligraphy. Blue, red, gold and black are main color palettes of the collection.

Influenced by Japan, the silhouette are modernized and of the time; sporty boxy jacket, parkas worn with pants-and-skirt as a silhouette of culottes. Unforgettably, the technique of embroidery is used to illustrate the carp fishes to relay the uniqueness of Japan. Moreover, there is a creasing technique to imitate the collar of Kimono for both outerwear and inner wear.

Embroidered items are of interest as presented in the pattern of the black and white suit jacket and red and grey check jacket. Though it’s worn with vintage silhouette pants, the jacket never looks more modern.

With digital printing technology, Emporio Armani SS18 prints are mostly modern floral and fauna and stimulates watercolor-stamp technique for denim effect. In addition, it imitates the leather similar to knitwear, washed leather, exotic and velvet leather.

Importantly, Emporio Armani concords with the logomania trend by using its logo as a pattern, conveyed through bomber jackets, jersey shirt, tees and sweater.

Meet EMPORIO ARMANI Menswear Spring/Summer 2018 Collection at
The EmQuartier M Floor T. 02-021-2102

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