Placeholder image

TH

F IS FOR… FENDI MANIA



FENDIMANIA
/Fendi•ma•ni•a/
noun
An extreme enthusiasm or desire; an obsession for FENDI

คุAre you ready to get obsessed with the FENDI MANIA Collection?

Vivid colors and patterns lit-up the new Capsule Collection by FENDI, famed by its cool ‘FENDI/FILA’ logo created by Instagram artist @hey_reilly and re-appropriated by the House across Ready-To-Wear and Accessories.

Fulfilled with a street-cool vibe echoing music and sport references, FENDI MANIA embodies the creative and ironic FENDI soul. All over logo patterns, juxtaposed stars giving a western feel, wonder-woman inspired panties and cowboy boots for women and then T-shirts, parkas, jackets, trousers, jeans and sneakers for man with genderless accessories ranging from backpacks to pouches.

When the FENDI street-inspired attitude meets the brand’s unique craftsmanship, then a new obsession is ready to be viral!

#FendiMania #fisforfendi

ABOUT F IS FOR… FENDI

F IS FOR... FENDI is a new communication platform made by Millennials for Millennials to share contents and experiences relevant for this generation and to convey the FENDI DNA in a very authentic way.
FREAKS - It explains the concept behind F IS FOR... FENDI. Users can access its vision and read its full manifesto meant to be authentic.

FULGORE - It is based on fashion editorials. Users can explore a new vision of contemporary fashion. All the editorials have a link with Rome to reinforce FENDI legitimacy to this city. All the models are Millennials. All the looks are mix and match between the newest collections and vintage FENDI pieces. All shootings are shot by iPhone.

FACES – It’s about people. The F IS FOR... FENDI community. Under this universe, users can know more about all those people we believe in. Those people who have something worth to say and inspire.

FREEDOM - Under this universe, users can discover all the best places to go in the world. Clubs, bars, restaurants, but not the most rated ones, not the 5*, yet special places, unconventional ones, where to have fun and share unforgettable experiences.

FEARLESS - It is about curators. Users can access music, art and culture contents. Upcoming and renowned artists can access Palazzo della Civiltà Italiana, FENDI HQ, to live-perform on its rooftop. It is a unique location, yet very representative for FENDI, from which talents can see the overall city of Rome. They bring their own values and art to Rome and vice versa. A bi-univocal exchange of positive energies.
Masterminded by Cristiana Monfardini, VP of Communication at FENDI, F IS FOR...FENDI is conceived to create and share experiences both online and offline with upcoming and renowned artist from all over the world performing back-to-back in a high-tech scenario.

Fashion

Placeholder image

TOD'S SS 2018 Sneakers in Leather


In the past few years, fashion trend has come up with sneakers that were completely far off from the fit style. For this season, the trend makes a leap forward, becoming a ‘pro’ and lining up more technical and innovative versions.

Placeholder image

BALENCIAGA SPRING SUMMER 2018

The study of the inherent possibilities of recognizable products and objects is the design impulse behind the Spring Summer 18 collection. In this collection, self-alterable silhouettes have been created through the draping of necklines in which two garments are fused.

Placeholder image

Moschino launches the new “Hidden Lock” bag

Moschino presents the new “Hidden Lock” bag for Spring/Summer 2018, a smart, sophisticated model that evokes the lines and details of the Seventies, revisiting its aesthetic with a contemporary spirit. Available in two styles and sizes, ...

Placeholder image

Strathberry exclusively launching at Central Department Store

เซ็นทรัลดีพาทเมนท์สโตร์นำเข้าแบรนด์กระเป๋าหนัง Strathberry แบรนด์กระเป๋ายอดฮิตเชื้อสายสกอตแลนด์ ที่ถูกเปิดตัวครั้งแรกเมื่อปี 2003 โดยผลิตจากช่างฝีมือในประเทศสเปน วัสดุและส่วนประกอบที่นำมาใช้ถูกคัดสรรมาอย่างดีที่สุดเพื่อถ่ายทอดความงามตามแบบฉบับของ...

Placeholder image

SIRIVANNAVARI AND S’HOMME SPRING/SUMMER 2018 COLLECTION

H.R.H. Princess Sirivannavari Nariratana unveils SIRIVANNAVARI and S’HOMME Spring/Summer 2018 Collection named ‘Horse, Helen and Henri’ inspired by a poem written by the designer herself. The poem is a love story about a young military ...

Placeholder image

FENDI KIOSK The new Travelling Pop-up Stores at Siam Paragon, Bangkok

FENDI is once more inspired by the city of Rome and flies to Asia, in Siam Paragon Thailand, with a newly designed pop-up store concept, the FENDI KIOSK. A luxurious reinterpretation of a Roman style vintage newsstand that you can find in a typical Piazza ...

Placeholder image

FENDI SPRING/SUMMER 2018 WOMEN’S COLLECTION

In a world where Italian Futurism meets tropical travel, the FENDI Spring/Summer 2018 Collection emerges in a swirl of Caribbean color and flavor.Shades of ocean blue wash against seafoam green, coral pink and sand, as the ...

Placeholder image

Tory Burch Collection: Spring/Summer 2018

“Bold. Audacious. Brilliant. David Hicks redefined interiors. His fearless and witty take on color and print, and his exquisite attention to detail, have made a lasting impression on me. For Spring/Summer 2018, we are honored to work with the legendary ...

Placeholder image

DIESEL JOGGJEANS, MADE TO RUN AWAY

Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up ...