IT’S ALL ABOUT EASY ELEGANCE: THE NEW BB JEWELLERY COLLECTION

Pioneer of prêt-à-porter and of a casual, informal approach to jewellery, Bvlgari reimagines one of its most famed icons and launches the new BVLGARI BVLGARI jewellery collection.

Classy and cool, the now introduced ultra-chic creations have been designed for a generation claiming for easy-to-wear jewels that strike a note of distinction with unmistakable design and natural glamour.

From discreet pieces pepped up with colourful hard stones, to everyday jewels elevated with the twist of diamonds, the collection channels the nonchalant spirit of the Roman Maison with a touch of effortless elegance. Ultra-modern and timelessly chic, the new creations are unmistakably Bvlgari.

From the pendant to the must-have earrings, through the soft bracelet and the statement ring, BVLGARI BVLGARI’s iconic round motif is revamped with an openwork design, interlocked with a branded chunky plate. Elevating the casual style with a luxurious and sparkling take, are the brilliant-cut diamonds entirely embellishing the circular signature shape. Available in white or rose gold, the dazzling renditions offer endless smart styling options with their wear-with-everything appeal.

Enlivened by Bvlgari’s unmistakable touch of colour, a coordinated set in rose gold made of necklace, bracelet and ring is instead encrusted with a striped green malachite or iridescent white mother-of-pearl, embracing a sparkling brilliant-cut diamond in both options. A vibrant yellow gold pendant revealing its red coral openwork-core interspersed with a tiny diamond, completes the colourful assortment of the collection.

Known for pioneering new aesthetic codes, Bvlgari introduced BVLGARI-BVLGARI with the launch of a watch in 1977, incorporating the logo for the very first time as an element of design – fostering a trend that soon followed. This historic milestone, and display of Bvlgari’s individuality and bravado, opened the way to the world of jewellery in 1996, with creations celebrating the unmistakable double logo through circular gold elements.

Conjuring the starkly beautiful simplicity of Roman architecture, these very first BVLGARI-BVLGARI jewels encapsulated the everyday glamour of a collection that has sinceepitomized the brand’s ability to realize state-of-the-art creations. Because for Bvlgari, timeless elegance goes hand in hand with unexpected aesthetic solutions.