THE 2020 BVLGARI EYEWEAR CAMPAIGN

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She is the quintessence of exuberant energy and unapologetic vitality. She loves to play with an uncompromising attitude. A woman of endless resources, for her seduction is above all fun. Her soul is one, but with infinite facets: she can undergo endless metamorphosis and nothing is ever too much for her.

This is the Bvlgari woman of the new 2020 Eyewear Campaign, embodied by the stunning model Solange Smith and captured by the edgy camera lens of director Philippe Tempelman and photographer Stuart Winecoff.

In the new Campaign Solange, a seductress with the right dose of irony enjoys an exciting pool day. She baths in the sun, relaxes on her pink cushions, dances and models on an imaginary stage, jumps into the turquoise pool and then rushes on a go-kart breathing in the energy of a lush garden. She plays and laughs in a world made of pastel colours, stylish accessories and endless ways of having fun.

By living la dolce vita with exuberance and unapologetic attitude, she reveals different incarnations of herself: from B.zero1 B.purebright and the optical B.zero1 model B.glassy to Serpenti Eye-bite through the Serpenti Sunnyscale glasses, the highlight pieces of Bvlgari’s new Eyewear Collection awaken her endless souls with sophistication and irreverence.

The trailblazing edgy flair of B.zero1 with its striking shapes and strong sense of design, the irreverently edgy details of Serpenteyes Revolution, and the retro-chic glam of Serpenti back-to-scale and the distinctive style of BVLGARI BVLGARI: different designs to inspire women who defy conventions and always set their own style rules. Brand new shapes meeting Bvlgari’s penchant for colour, with enameled decors and the pastel pink nuances of the acetate models - perfectly in tune with the soft, almost vintage colours of the campaign location.

Aged just 23 but gifted with a lifetime’s worth of gentle charm and free-spirited soul, the face of the Bvlgari’s 2020 Eyewear Campaign Solange Smith is one of fashion's hottest faces on and off the runway. Both artist and model, the bold and electrifying beauty takes any opportunity to create, whether it is a new style or an artwork. As a fearless and self-confident woman, she epitomizes Bvlgari’s exuberant and larger than life attitude and the unbridled spirit of a generation always blazing new trails.