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DKNY celebrates Halsey’s unique bond and intimate connection to New York hustle and drive for spring 2020

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New York. The city of wild dreams and infinite energy where genre-bending pop star Halsey harnessed her creativity and personal style to propel her career. Last season, we buzzed a Collaboration that, like New York, was multi-dimensional, energetic, and unexpected.

For spring 2020, Halsey launches a new chapter in her DKNY story. New York is more than a city for her, it is the forefront of her career. It is her invisible partner who challenged, inspired and pushed her to achieve the absolute most. New York has an irresistible calling and letting all who embrace it seize opportunity and be who they want to be. Bustling rhythm and vibrant attitude, the spring 2020 #dknycalling collection offers wear-everywhere, elevated essentials perfect for the season.

Minimalist, fluid lines pair with razor-cut fits for the ultimate urban wardrobe Combining uptown elegance and downtown edge. Classic trench coats and leather Jackets are defined by clean whites, bursts of citrus and flashes of neon. For men, neutral tailored suits and relaxed knits contrast with camo prints and sunny Yellows. The collection embodies Halsey’s rebellious, youthful style

The campaign, infused with blue tones and dramatic washes of purple and pink, uses the New York City subway, the beating heart of the city, as a backdrop. The dream-like Hues of the campaign undoubtedly pay homage to New York City’s alluring drive to dream big and change the world.

The campaign will culminate in a worldwide movement for all dreamers to share their #DKNYCALLING, this well take place in major cities globally-New York and London, for supporting and encourage people who dare to be yourself and get a chance to win special prizes tied to their respective city

Find your calling, make your mark. #dknycalling.