TH

Mulberry takes My Local Series social for 2020 with a line-up including Arlo Parks and Joy Crookes

PreviousNext

Mulberry is pleased to announce the launch of ‘My Local’ 2020 on Sunday 5th April as part of the Take Root, Branch Out campaign, with a virtual series of gigs and live in-conversation moments. Alan Power, a ‘My Local’ alumnus, will kick off this celebration of solidarity at 8pm on the brand’s Instagram Live channel.

Where last year’s My Local Summer Series saw Mulberry host events across London, Tokyo, Seoul, Sydney and NYC, this year sees the musicians, poets and artists live streaming everywhere from bedrooms to bathrooms. Each week has a unique line-up that includes interactive daytime workshops and evening sessions showcasing live performances.

Joy Crookes is returning to ‘My Local’ for the second year in a row on 9th April with a performance of her new single. King Charles and Swim Deep’s lead singer Austin Williams make their ‘My Local’ debut along with poets James Massiah and Sonny Hall, who will read from his new book, The Blues Comes With Good News. Sunday 12th April will see Arlo Parks perform hits ‘Cola’ and ‘Eugene’, fresh from winning a place on Sound of 2020, the annual BBC music critics poll.

More performers will be announced weekly, so stayed tuned for updates on Instagram @mulberryengland.

Take Root, Branch Out features a programme of commissions, collaborations and activities designed to bring together our global community and lift the spirits of all those in isolation. Along with events across Instagram and Facebook, a newly launched Mulberry Sounds Spotify channel keeps the music playing between live sessions, with playlists released each week from artists including Maisie Peters and Ahyoung Kim.

Take Root, Branch out and ‘My Local’ activities will be free to all, but we ask our community to consider making a donation to Mulberry’s Coronavirus Appeal in partnership with the National Emergency Trust. All funds raised will be distributed by the NET to local UK charities and support groups, who can most effectively and efficiently support communities and individuals in need. Visit mulberry.com/gb/information/net to learn more about the cause and make a donation.

#TakeRootBranchOut #MyMulberryLocal