BVLGARI UNVEILS THE SERPENTI INFINITO EXHIBITION IN SHANGHAI: A TIMELESS DIALOGUE BETWEEN SERPENTI AND ART

The Maison kicks-off the celebrations for the Year of the Snake in Shanghai through a unique art exhibition inspired by its legendary icon crafted by 19 international and Chinese artists, and its new 2025 Serpenti collections

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The exhibition showcases the works of art of 19 international and Chinese artists conveying endless interpretations of the Serpenti iconic design, along with enchanting new Serpenti creations.

A universal symbol that has captured the imagination of humanity, the snake has been revered as a powerful emblem throughout Chinese culture. Its multitude of meanings resonates in the narrative of constant reinvention perpetuated by Bvlgari’s Serpenti since 1948 and has found in the boundless field of art a fertile ground to unfold its transformative and always fascinating nature.

2025, the Year of the Snake according to Chinese tradition, offers a momentous occasion for the Roman High Jeweler to continue engaging in this ever-evolving cross-cultural dialogue between East and West, past and present, art and jewelry, history and innovation. An endless territory of mutual exchange which keeps expanding its fascination with the Serpenti Infinito Exhibition: a new journey, debuting in Shanghai on January 8, 2025, that invites to immerse into the infinite transformations of the snake through art, history and contemporary creative expressions. From the more traditional forms of representation to Artificial Intelligence, the serpent unfolds both its rich legacy and limitless potential in the universe of art.

After a two-year international path, launched in 2023 on the occasion of Serpenti’s 75th anniversary and focusing on the snake as an endless source of inspiration for artistic production, the journey now continues to strengthen Serpenti’s identity not only as an emblematic design, but as a sign that bridges different cultures, interpretations and creative expressions. In this context, a new work by Refik Anadol, “Infinito: AI Data Sculpture,” will be unveiled, representing the first time the artist will place a three-dimensional sculpture in the center of a 360-degree mirrored room to create a spectacular interaction between light and form. Inspired by Serpenti’s journey of transformation and beauty, the installation marks a new chapter in the collaboration between Bvlgari and Anadol which began in 2021.

For the first installment of the Serpenti Infinito Exhibitions, 28 artworks by 19 Chinese and international artists, of which 11 created exclusively for the occasion, will be on display along with Bvlgari’s Serpenti creations in the vibrant setting of Zhangyuan, the largest and best-preserved shikumen compound in Shanghai – an architectural style renowned for its fusion of Chinese and Western elements -now revitalized into a unique cultural and commercial landmark in the heart of the city, embodying the eclectic spirit and constant transformations of the metropolis.

Embracing the many creative territories that are part of the symbol’s multifaceted identity, the exhibition unfolds into three different chapters. Chapter I, CRAFTING SERPENTS IN HISTORY, focuses on the creature’s profound symbolic resonance in traditional Chinese culture throughout mythology, art, and daily life. Chapter II, SNAKES IN THE ARTS, explores the multiple meanings that the snake has taken on in different artistic expressions through its three significances of Wisdom, Protection and Power. Finally, Chapter III, CONTEMPORARY TRANSFORMATIONS, investigates the very essence of the concept of “infinito” in relation to the sign, inviting to discover its infinite Forms, boundless Imagination and limitless Creativity.

And while the serpent unveils the multiple roles and significances it has taken and keeps taking through Chinese culture, tradition and art, Bvlgari’s Serpenti unfolds the infinite potential behind its magnificent craftsmanship, versatile nature and always evolving designs with a magnificent selection from Bvlgari Heritage, watches and fine jewelry collections, including some unreleased High Jewelry one-of-a-kind creations, on display in the three chapters of the exhibition.

Furthermore, two dedicated Serpenti Experiences enrich the journey inviting to explore the sign’s legacy through a fresh and innovative vision.

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