BVLGARI HOLIDAY SEASON 2024

TOGETHER WE CELEBRATE THE JOY OF SHARING EMOTIONS

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Connections and bonds have a magic of their own.
It is in this spirit of togetherness, joy, and sense of sharing, that Bvlgari approaches Holiday Season 2024. A special time to celebrate meaningful bonds with that warmth, openness and genuine spontaneity, entrenched into the authentic Italian art of living that sets the Roman Maison apart.

The joy of gift-giving is elevated to a unique form of art with impeccably crafted and iconic creations that are sure to surprise and delight. For jewelry, an exquisite selection of Serpenti, B.zero1, Divas’ Dream, Bvlgari Tubogas and Bvlgari Cabochon creations brings to shine the timeless and always contemporary charm of Bvlgari designs. Mesmerizing and irresistibly supple Serpenti Tubogas and Serpenti Seduttori watches, but also iconic Bvlgari Bvlgari timepieces call for beautiful moments that last forever, while Octo Finissimo and Bvlgari Aluminium embody the perfect combination of bold Italian style and Swiss watchmaking know-how. As the ultimate must-haves for dazzling celebrations, ultra sparkling animations of the legendary Serpenti and Serpentine bags, adorned with the vibrant Roman-inspired Calla motif, as well as of the captivating Serpenti glasses, infuse with jewelry know-how and a hint of irresistible preciousness the universe of handbags and eyewear.

The art of celebration is also captured by the Maison’s most iconic fragrance collections for men and women. From the High End Bvlgari Le Gemme parfums to the vibrant Bvlgari Allegra creations, the powerful signatures of Bvlgari Man, the radiant Omnia collection and the harmonious Bvlgari Pour Homme line, each of these olfactive jewels crafted with nature’s most exquisite ingredients, adds a touch of emotion and magic to this time of the year.

Bvlgari Hotels & Resorts also join the festive season elevating this enchanting period with unique offers and curated experiences in a magical atmosphere of sparkling lights and elegant decorations. Chef Niko Romito has crafted special menus featuring iconic dishes of the Italian tradition, including his signature Panettone. This iconic delicacy is also available at La Casetta, a charming Christmas Hut welcoming guests at the hotel entrances.

The joyful ritual of gift-giving, the spirit of togetherness and the excitement of making new memories are at the heart of the 2024 Holiday Season campaign as well as of a dedicated digital experience, accessible both in selected Bvlgari boutiques worldwide and online, and to be launched on November 4th.

The campaign is lensed and filmed in the exclusive location of the Bvlgari Hotel Roma, where refined elegance and magnificent hospitality offer the perfect setting for memorable moments of celebration. By taking a peek into a glittering eight-pointed star, an iconic symbol of the Maison’s Roman roots, we are all invited to join the festive gathering. The universe that unfolds beyond this magical portal is one made of vibrant atmospheres, where gifts are exchanged as if they were precious emotions. And while the celebrations continue, a play of twinkling lights, mirrors, sparkling reflections and golden tones magnifies the excitement of the moment.

Bvlgari also invites the world to celebrate together by experiencing the Bvlgari Celebration journey, a digital activation that will make the in-store experience even more unforgettable. Through a dedicated application, guests, users and clients will be able to unlock exclusive digital gifts and create a unique celebratory selfie to be shared with their beloved ones as a greeting card.

With gifts exchanged all over the world, Holiday Season will also be the perfect occasion to introduce a preview of the new sustainable Bvlgari packaging, to be progressively released in all sales channels globally over the next few months.