Chopard partners the Leading Hotels of the World

Chopard, a Swiss watch and jewellery Manufacture founded in 1860, is proud to announce its partnership with the Leading Hotels of the World Group (LHW).

Founded in 1928 on the initiative of 38 independent hoteliers, the LHW Group today has more than 400 establishments worldwide. Of these, 85 per cent are family-run structures whose history, spirit and character are the essence of luxury: as such, they share the same values as Chopard, handed down from generation to generation with the aim of protecting its historical heritage and ensuring that traditional skills are preserved.

These family-run hotels from the LHW Group also represent the quintessential customer experience, a philosophy shared by the Scheufele family at Chopard’s helm. Indeed, each flagship boutique in the Chopard network – from Paris to New York, via Hong Kong, London, Milan or St Moritz – is designed as warmly comfortable family homes with the active participation of the members of the Scheufele family, thus inviting its visitors from the four corners of the world to enjoy a relaxing and pleasurable moment.

Since 2021, Chopard has served as sponsor of the gala dinner and awards ceremony that closes its annual convention – the last of which was held in Cancún in November 2022 – during which the Maison presents the recipients of the various awards with a special timepiece from its sporty-chic Alpine Eagle collection, created from an exclusive steel with innovative properties: Lucent Steel A223.

Most recently in January 2023, Chopard joined forces with the LHW Group on the occasion of the first Leading Luxury Summit in Gstaad. Invited to an open talk with Andrea Scherz (Chairman of the Executive Committee of LHW and General Manager of the Gstaad Palace Hotel), Chopard Co-President Karl-Friedrich Scheufele discussed the importance of family businesses, the place of Gstaad in luxury tourism and the prospects of the luxury industry in 2023.