FENDI Casa - Salone del Mobile 2023

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FENDI Casa unveils its new 2023 collections at Milan Design Week 2023, confirming the commitment that began with the creation of the joint venture between FENDI and Design Holding in 2021 focused on expanding in the high-end design market. The collections are showcased in its Milan boutique located at Piazza della Scala, a space where the minimal yet powerful décor revolves around the architectural element of the round arch, which has become a signature motif for FENDI symbolising a contemporary culture rooted in classicism.

Previously unreleased products and new collaborations trace a clear line, under the creative direction of Silvia Venturini Fendi: that of a multifaceted collection, with items brimming with character inspired by a passion for raw materials and skilled craftsmanship - down to the smallest detail, which is often the foundation of a design.

The three core concepts of the line - Crafting, linked to craftsmanship, Family, with its cosy atmospheres, and Vibrant, with its strong, glamorous flair - interact constantly and increasingly, creating a versatile style lexicon rich in inspiration. A recurring feature of the collection, even if only as a detail, is leather: a homage to FENDI's heritage and mastery, a strong connection that becomes all the more evident. An approach that extends from the world of fashion to include the world of design. Colour defines a codification of elegance: starting with tobacco and beige to gradually arrive at soft, sophisticated greys and pinks.