TH

Rediscovering reality, going beyond the virtual world

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It was like living in a timeless dimension, one in which we were prevented from enjoying experiences on a physical level. But it also made us aware of being able to dream by means of other tools, and gave us the opportunity to do just that.

A desire to travel and to be able to do it with the mind: this is where the new experience for fans of the Ferragamo world fits in. Not only ferragamo.com, which has recently been given a makeover, but also the opportunity to enter into the two hearts that Salvatore Ferragamo holds dear: the product, fundamental in its craftsmanship and sophistication, and art, a key feature of the history of our founder and a seed sown for the future.

The Augmented Store 360, the virtual tour of Ferragamo boutiques, is an innovative, interactive experience compatible with augmented reality devices in which shoppers are immersed in the collection, moving from room to room within the store and interacting with the products to see details, gather information and even order items from the online store.

The project will be available from early July on the ferragamo.com website and directly at the following links: Women’s store and Men’s store.