Placeholder image

#TIMEWELLSHARED VIDEO NOW LIVE: OSCAR®-NOMINATED DIRECTOR MARK OSBORNE READS “THE LITTLE PRINCE”

Placeholder image

Schaffhausen, 21st April 2020 – As part of the recently announced “TIME WELL SHARED” initiative, IWC brand ambassadors from around the world will read chapters from “The Little Prince”, Antoine de Saint-Exupéry’s world-famous novel. Indian actress Sonam Kapoor will start the series. She will be joined by Lebanese-British TV presenter Raya Abirached, Tunisian actress Hend Sabri, Italian actor Pierfrancesco Favino, and Chinese actor Zhang Ruo Yun. With their joint effort, these remarkable individuals hope to inspire people and lift spirits in this period of uncertainty. Voluntary donations from the listeners will be used to support Save the Children’s charity programmes.

No other novel has been translated into as many languages and read by as many people from different countries and cultural backgrounds as “The Little Prince”. Antoine de Saint-Exupéry’s most famous literary work follows a young prince on his journey to different planets, addressing themes such as loneliness, isolation, friendship, and love. During these challenging times, the story is a powerful reminder that the best things in life are the simplest ones and that real wealth is caring for and giving to others. Channelling this spirit, IWC brand ambassadors are coming together to read from the book. The original illustrations from Antoine de Saint-Exupéry, including some never-before-shown works, will accompany the readings.

“In writing “The Little Prince”, Antoine de Saint-Exupéry created a story that stands the test of time. Charmingly, the book explores what makes us human, and its message today is more relevant than ever. With our reading project, we want to touch people all over the world and bring joy to children and families alike,” says Franziska Gsell, CMO of IWC Schaffhausen.

IWC enjoys a long-running relationship with the heirs of Antoine de Saint Exupéry. In 2009, the company also became a partner of the Antoine de Saint Exupéry Youth Foundation, which works to preserve the humanist values of the famous French aviator and author.

Olivier d’Agay, the great-nephew of Antoine de Saint Exupéry and Director of the Antoine de Saint Exupéry Youth Foundation, says: “I am honoured that IWC chose “The Little Prince” for this reading initiative. This moving story about friendship, love and the essence of humanity has always bridged cultures and united people across borders and generations.”

THE NOVEL WILL BE READ IN DIFFERENT LANGUAGES

Indian actress Sonam Kapoor will open the series of readings. Lebanese-British TV presenter Raya Abirached, Tunisian actress Hend Sabri and Italian actor Pierfrancesco Favino, among others, will then read subsequent chapters of the book. Selected IWC brand ambassadors, such as Chinese actor Zhang Ruo Yun, will also join the project and read from “The Little Prince” in their native language.

The “TIME WELL SHARED” initiative, which IWC announced recently, encompasses online lectures, speeches and webinars that will feature on digital channels during the following weeks. The aim is to entertain and support people in these challenging times. The initiative includes contributions from IWC brand ambassadors and partners such as Tom Brady, Mercedes-AMG Petronas Motorsport, Mercedes-AMG, Tottenham Hotspur, Laureus Sport for Good, Solaris Yachts and Orlebar Brown.

All contributions to the initiative will include a link to allow viewers and listeners to make voluntarydonations, with IWC making the first donation. With the funds raised, IWC will support Save the Children, which aims to strengthen its programmes that protect children and families in countries that are hit by the virus, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support to children.

Another crucial pillar of “TIME WELL SHARED” is a personal volunteering programme via the website Good Tutors Finder, to support schoolchildren and their parents. In their own free time, and on an individual voluntary basis, IWC employees are encouraged to offer online tutoring support for schoolchildren in basic subjects.

For the latest information on “TIME WELL SHARED”, and to access exclusive content, please visit https://www.iwc.com/en/articles/journal/iwc-news-events.html and www.savethechildren.ch/timewellshared

Fashion

Placeholder image

VIVIENNE WESTWOOD AND BURBERRY REVEAL CAMPAIGN FOR THEIR COLLABORATIONVIVIENNE WESTWOOD AND BURBERRY REVEAL CAMPAIGN FOR THEIR COLLABORATION

Vivienne Westwood และ Burberry ร่วมมือกันรังสรรค์คอลเลคชั่นสุดพิเศษ โดยได้ช่างภาพมากฝีมืออย่าง...

Placeholder image

เทคนิคการแต่งหน้าให้เข้ากับโทนสีของชุดไทย

ในปัจจุบันชุดไทยได้รับความนิยมเป็นอย่างมาก เนื่องจากเป็นชุดประจำชาติที่มีเอกลักษณ์ เฉพาะตัว ไม่เหมือนกับชาติอื่นๆ ด้วยการออกแบบและการตัดเย็บที่ประณีต บวกกับการสร้างสรรค์โทนสี และลวดลายบนผืนผ้าที่เกิดจากงานฝีมือของช่างไทยที่มีความพิถีพิถัน...

Placeholder image

งานแต่งแห่งปีระหว่างนักร้องหนุ่มสุดฮ็อต Nick Jonas และ Priyanka Chopra

Nick Jonas และ Priyanka Chopra ตัดสินใจสละโสดหลังจากคบหาดูใจกันมาสักระยะหนึ่ง โดยทั้งคู่วางแผนจะแต่งงานกันสุดสัปดาห์นี้ โดยกำลังเดินทางไปสนามบินในมุมไบประเทศอินเดีย และจะมุ่งหน้าไปยังสถานที่จัดงานแต่งงานของพวกเขาในเมือง Jodhpur...

Placeholder image

COMME des GARÇONS has now opened special installations for the collection at Dover Street Market locations around the world

After officially launching its new CDG line last week, COMME des GARÇONS has now opened special installations for the collection at Dover Street Market locations around the world.

Placeholder image

TOD’S FW18 GOMMINO COLLECTION


ทอดส์ (Tod’s) แบรนด์เครื่องหนังสัญชาติอิตาเลี่ยน นำเสนอไอคอนิคไอเท็มในฤดูใบไม้ร่วง - ฤดูหนาว 2018 กับรองเท้ากอมมิโน่ (Gommino) อันเป็นรองเท้ามอคคาซินยอดนิยมอันดับหนึ่งตลอดกาลจากทอดส์ ซึ่งในซีซั่นใหม่นี้ ทอดส์ได้เพิ่มเติมลูกเล่นและความพิเศษให้กับรองเท้ากอมมิโน่อย่างมากมาย...

Placeholder image

Bottega Veneta Cruise 2019 collection

เพื่อแสดงให้เห็นถึงความซับซ้อน และน่าสนในของคอลเล็กชั่นนี้ ครีเอทีฟไดเร็กเตอร์โทมัส ไมเยอร์ (Tomas Maier) จึงได้แบ่งคอลเล็กชั่นนี้ออกเป็นสามคอลเล็กชั่นย่อยๆ “เหมือนกับเป็นมินิคอลเล็กชั่น” Tomas Maier กล่าว “คอลเล็กชั่นแรกจะออกในเดือนพฤศจิกายน คอลเล็กชั่นต่อมาออกในเดือนธันวาคม และคอลเล็กชั่นที่สามในเดือนมกราคม...

Placeholder image

SALVATORE FERRAGAMO PRESENTS THE STUDIO BAG

SALVATORE FERRAGAMO UNVEILS THE STUDIO BAG ITS FIRST SIGNATURE HANDBAG LAUNCHED SINCE THE APPOINTMENT OF PAUL ANDREW AS WOMEN’S CREATIVE DIRECTOR.INSPIRED BY A POWERFUL SENSE OF CREATIVE KINSHIP...

Placeholder image

MON TRÉSOR THE FENDI TREASURE BAG GROWS UP!

FENDI’s Mon Trésor bucket bag gets a new look on the Women’s Fall/Winter 2018-19 catwalk, presented in a bigger size to carry all must have items and become the cool day bag of every woman’s dreams....

Placeholder image

F IS FOR… FENDI MANIA

Are you ready to get obsessed with the FENDI MANIA Collection? Vivid colors and patterns lit-up the new Capsule Collection by FENDI, famed by its cool ‘FENDI/FILA’ logo created by Instagram artist @hey_reilly and re-appropriated by the House across Ready-To-Wear and Accessories...

Placeholder image

Giorgio Armani presents the Emporio Armani Spring/Summer 2019 collections in the hangar of Milano Linate Airport

Giorgio Armani is pleased to announce Emporio Armani Boarding, a major show event to be held on 20th September 2018 in the hangar of the Milano Linate Airport...